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Scott Stratten

ESX announces 2018 keynote speaker

Tuesday, February 20, 2018

ESX recently announced the keynote speaker for its 2018 show in Nashville, Tenn. Scott Stratten, a disruptive marketer, best-selling author, and president of UnMarketing, will talk about the current business climate on the ESX Main Stage, Wed., June 20 from 11:30 a.m. 12:45 p.m. in Nashville’s Music City Center.

"Today’s business climate is changing at an unprecedented rate,” Stratten said in the announcement. “Every week, it seems there is a new strategy, social media site or technology that is a ‘must use’ or a ‘game changer.’ What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market."

His presentation, titled “The Age of Disruption: Everything Has Changed and Nothing is Different,” is no stranger to the limelight. His clients include Walmart, Microsoft, IBM, Toyota, Pepsico, and Edelman.

“At ESX, he will draw on information learned while writing his five best-selling business and marketing books to teach ESXers about the Millennial myth, social media, and how customers make buying decisions in a digital world,” the announcement read. “Stratten’s presentation is one of three Main Stage events at ESX intended to educate, energize and inspire audiences to elevate their personal and professional lives.”

The ESX Opening Keynote Luncheon is sponsored by Security Dealer Network and endorsed by Security Systems News.

Registration for ESX is open and early-bird pricing is in effect for a limited time; Premium Passes are currently priced at $199 for a limited time.