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Voice assistants

In the home, voice is king

 - 
Wednesday, February 20, 2019

The success of smart home assistants such as Amazon Alexa has spurred the growth of smart speakers within the home, as voice control in the home seems to be a trend that is not going away any time soon.

In fact, the adoption of these devices increased by 800 percent from 2016 to 2018, reaching nearly one-third of U.S. broadband households by the end of 2018, according to research by Parks Associates.

In the firm’s “Strategies for Integrating Voice in the Smart Home,” report, it estimates U.S. households will buy more than 64 million smart speakers with voice assistants in 2022. The research profiles key technology partners that can help companies integrate voice and evaluates different strategies for implementation.

“Voice is emerging as a key complement to smart home device adoption and ownership, as it provides a simple method of interaction and creates opportunities for a centralized user interface and interoperability among multiple devices,” Dina Abdelrazik, research analyst, Parks Associates, said in the announcement. “The next step will be integration of voice among multiple device categories, which will help to alleviate smart home fragmentation.”

Use of voice in conjunction with smart home devices is increasing. The report finds 21 percent of smart homeowners have used voice to turn their devices on/off, while 18 percent have used voice to check a device’s status. With voice popularity and use cases expanding, device makers and service providers are looking to capitalize on the current market opportunity by integrating a voice experience with their current offerings. The first decision a company must make before doing so is to decide whether to create its own proprietary solution or to integrate with a readily available  solution.

“Major tech giants have entered the voice-first market providing companies with the opportunity to leverage their voice-based solutions, with Amazon and Google leading the market,” Abdelrazik said. “They have made it easier for companies to enable voice-based solutions while creating competition for consumer mindshare, with Apple, Samsung and Harman Kardon promoting their own solutions in an increasingly crowded market. This diversity gives companies more choices when considering partnerships or whether to develop their own proprietary in-house solution.”

Parks Associates will host CONNECTIONS: The Premier Connected Home Conference on May 21-23, 2019, in San Francisco, where analysts and IoT executives will examine the impact of voice along with other solutions in shaping demand, adoption, and new business strategies within the smart home  ecosystem.

Further validating the growth of smart speakers, IHS Markit recently released its report on this growing trend.
 

The role of voice increasing, study finds

 - 
Wednesday, January 23, 2019

The role of voice within security is certainly growing, especially on the residential side of the equation, but as a recent study finds, consumers are embracing the power of the voice to control their phones, cars, homes and even security systems.

In fact, standalone voice assistants—or smart speakers—are one of the fastest-adopted technologies in U.S. history and have a 98 percent satisfaction rate among U.S. consumers, according to a new research report from Accenture based on a global survey of 22,500 consumers across 21 countries. Half of online consumers globally now use digital voice assistants, with emerging markets leading the way in adoption, the research firm found.
 
“Adoption and satisfaction with smart speaker technology is booming,” Robin Murdoch, co-author of the report and managing director of Accenture’s global Software and Platforms industry practice, said. “Convenience and accessible price points are helping drive increased use but maintaining this loyalty will require companies to stay relevant with consumer needs while creating and constantly renewing trust.”
 
The report, “Reshape to Relevance,” notes that smart speakers are disrupting the consumer technology and service ecosystems. Accenture found that 93 percent of consumers globally expect their home device purchases, such as smart TVs or computers, to be based on ease of integration with their standalone smart speaker.
 
The relevance of smart speakers is reflected in consumers’ expectations to use these devices for more-advanced tasks beyond routine activities like voice calling, playing music or eBooks, and accessing news, Accenture note. “They see value in voice assistants managing home security (61 percent of respondents), providing connected home automation (59 percent), paying bills and providing payment alerts (55 percent)—even making restaurant reservations (53 percent) and providing access to virtual medical advice (52 percent).
 
“However, trust is a potential impediment to greater adoption of smart speakers, with 41 percent of consumers citing privacy concerns and 40 percent citing security concerns with the technology. Forty-six percent of consumers believe they don’t have control of their data with voice assistants and 58 percent are more likely to re-evaluate their trust in this service by continually checking how their information is being used.”
 
Greg Roberts, another co-author of the report and managing director of Accenture’s North America High Tech industry practice, said, “Consumers expect their smart speakers to handle complex workloads and integrate with other products. Brands that offer advanced artificial intelligence capabilities will be well positioned for success. But to attract more customers, they will have to be transparent in how they store, use and share data. Establishing an agreed trust standard with consumers is essential.”

Accenture Research conducted an online survey of 22,500 consumers in 21 countries: Australia, Brazil, Canada, China, France, Germany, India, the Netherlands, Italy, Japan, Mexico, Poland, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, the United Arab Emirates, the United Kingdom and the United States. The sample in each country was representative of the online population. Ages of respondents ranged from 14 to over 55. The survey and related data modeling quantify consumer perceptions of digital devices, content and services, purchasing patterns, preference and trust in service providers, and the future of their connected lifestyles. The online surveys were conducted between October and November 2018.