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Connecting during a crisis

 - 
Wednesday, April 29, 2020

I venture to say that the “corona-crisis” is not the first “crisis” you’ve had to deal with as a business owner, employee, parent, son, daughter, brother, sister, grandparent, aunt, uncle … nor will it probably be the last.

What’s public relations and why is it so important for security?

 - 
11/15/2019

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry’s detriment.