MENLO PARK, Calif.—Social media giant Facebook donated $20,000 on Friday to a nonprofit here that facilitates the installation of monitored fire alarms in schools, a move founders hope will inspire others to match the company’s contribution, according to an article from
If your alarm company isn’t familiar with these big hitters in social media, eventually it will be—whether you like it or not. The key is to embrace the tools that otherwise could be used against you, or at the very least used by your competition to profit at your expense.