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Select Security restructures management team

With a 38 percent increase in RMR and attrition around 5-6 percent, Select looks to do more door knocking and amp up inside sales in 2014
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01/08/2014

LANCASTER, Pa.—Select Security, a super-regional based here, is starting 2014 with a restructured management team and goals that include a new inside sales program and additional growth of its summer sales program.

Talking panels and keypads with Patrick Egan

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12/18/2013

As a senior in high school, Patrick Egan, owner of Lancaster, Pa.-based Select Security, worked at a bowling alley that was broken into one night.

Keynote speaker for ESA summit announced

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10/18/2013

IRVING, Texas—With chatter from a number of competitors making it difficult for customers to focus, selling is getting harder.

Acquiring thy neighbor?

Best practices according to Jennings, Egan, Loud, Goldstein and Cerasuolo
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07/17/2013

YARMOUTH, Maine—One of the best ways for security companies to build density is to acquire a local competitor, but there also are potential pitfalls when doing business in your backyard, according to five security company executives who have experience with these kinds of transactions.

Select Security names new executive VP

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05/31/2013

LANCASTER, Pa.—Select Security has appointed Steve Firestone to its newly created position of executive vice president, according to a press release.

Industry asked to support tornado victims

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05/24/2013

LANCASTER, Pa.—Patrick Egan, president of Select Security, is urging industry members to help victims of the Oklahoma tornado by donating to a nonprofit organization that aids disaster victims.

Pro 1's Pinnacle purchase parsed

Marrying a brick-and-mortar model with door knocking has rewards, but there are challenges as well, says a company owner who uses both models.
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01/30/2013

LANCASTER, Pa.—Protection 1 is not breaking new ground in acquiring Pinnacle Security assets so it can integrate Pinnacle’s seasonal selling model with Protection 1’s brick-and-mortar approach, says the owner of a traditional security company that already has added summer sales to its mix.

Connecting—with costumes and without—at Honeywell's Connect 2012

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Friday, November 2, 2012

Imagine Scott Harkins, president of Honeywell Security Products, lumbering about in an inflatable sumo wrestler suit. Envision Stan Martin, executive director of the Security Industry Alarm Coalition, stalking around in a long cape as Count Dracula, looking for blood as well as donations to SIAC. And then picture Patrick Egan, president of Select Security, scarily attractive in drag as a red-lipsticked brunette in an elegant gown.

Those attending the Honeywell First Alert Professional Convention here in Hollywood, Fla. didn't need to conjure up those images—they were all there for everyone to see tonight as security dealer attendees let their hair down (quite literally in Egan’s case) at a belated Halloween costume party.

They got into the fun with inventive costumes, which included a nun and monk, wizards with tall hats, a beekeeper, a gladiator, a Wizard of Oz scarecrow, Popeye, cave men and cave women in leopard skin clothing and one brave dealer in a Scottish plaid kilt and matching tam–o'–shanter.

It may sound silly, but it turned out to be a good way to break the ice at a networking event—and it was just another way to connect at Connect 2012.

Earlier today, Harkins, in his more familiar attire of a suit and tie, explained why the event was given that name this year.

Speaking on the first full day of activities of the annual event, which launched yesterday and runs into this weekend, Harkins said, “Why the name ‘Connect’? … We wanted to rebrand the entire experience.”

Networking was one reason, he said—“connecting companies and individuals.”

But he said the word also shows how home automation services are transforming the security industry. “It’s not just a security space anymore,” he said. “It’s a connected home space.” And, he added, “we think interactive home services will continue to expand under our brand Total Connect.”

Harkins’ talk this morning also included a sober moment that contrasted with the lighthearted event that ended the day.

He asked everyone in the audience to pause a minute to think about fellow FAP members who couldn’t make the event because of Hurricane Sandy.

He said this year’s event was slated to have had pretty much the largest attendance ever, with 165 companies represented and 740 people total. But he said about 50 of those companies were “in the eye of the storm,” which early this week battered the East Coast, especially New Jersey, where Honeywell is located, so some people couldn’t attend.

However, Harkins said he was impressed with the numbers of people who did turn up despite problems like delayed flights and power outages in their homes. “There has to be about 400 to 500 people here,” he said. And some attendees were still arriving Friday evening.

Harkins already has set his sights on 2013, which will be the 24th year for the dealer program, which Honeywell bills as the “longest running” in the industry. “Our goal is 250 companies and 1,000 people next year,” Harkins said.

And what will the name be in 2013? Expect something similar. Harkins said that “Connect” also will be “a brand going forward.”

‘Make sure mobile is part of the solution you offer’

Industry experts say mobile apps must be part of a successful security business today
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09/07/2012

A smart revolution quietly occurred this year—one that’s dramatically changing the security industry.

As of February, a Nielsen report showed, about half of all Americans with mobile phones—49.7 percent—now own smartphones. And the number of smartphone owners is rapidly growing.

Getting to know the media can improve ROI

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Thursday, June 28, 2012

Erica Wood, co-owner and chief security officer of Dayton, Ohio-based American Fire & Security, said she kept getting turned down by a business newspaper in her community when she tried to get it to publish news about her company.

It wasn’t until she met with the publication’s editor that she found out the paper only wanted stories focused on business growth. Now Wood knows how to tailor press releases about her company to win the interest of that publication.

Talking to editors and reporters to find out what kinds of information they’re looking for was one of the tips offered during a panel discussion I moderated today at the ESX show in Nashville, titled “Maximize Your Media Relations ROI.”  The focus was on how to get favorable publicity to help market your company.

The session included lively discussion from audience members such as Wood, who shared their experiences and posed questions to the panel of public relations experts: Joseph Mitton, marketing coordinator, Select Security; Beth Welch, public relations manager, Honeywell Fire Systems; and Jay Stuck, chief marketing officer and VP, residential sales, Securewatch24.

Panel members offered a number of tips. Welch urged use of social media sites like Facebook and Linked In to get information out about company news and also make connections. And she said to make sure that media outlets correct any mistakes they make in writing about your company online, because those kinds of stories “last forever.”

Welch said that sometimes sending a compelling photo along with a press release can help catch a publication’s interest.

When it comes to deciding what’s newsworthy enough about a company to put in a press release, Stuck suggested to the audience that they ask themselves, “So what?” If they can’t answer that question, he said, it’s probably not news.

Among tips from Mitton, a former television journalist, was to work to establish friendly relationships with reporters and editors, making it easier to pitch them story ideas.

ESX recorded the session—something it’s doing for all the seminars offered here—so it will be available online. I hope you’ll find what we had to say rewarding for your company!

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