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Nortek to buy 2GIG for $135m

Deal includes five-year supply agreement with Vivint
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02/14/2013

PROVIDENCE, R.I.—Nortek, parent company of Linear, announced this morning that it will acquire 2GIG Technologies for $135 million.

Got design in mind?

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Wednesday, May 20, 2015

You’ve heard the old real estate sales mantra: “Location, location, location.” For many in the residential security industry today, the new mantra is “Design, design, design.” 

At ISC West this year I met with a long list of security pros, from manufacturers to dealers to providers, most of whom proclaimed that on top of tech advancements their equipment was made “to look good.” 

They’re right. Their designs are looking good.

Panels, switches, sensors and more are sleek with a European-design feel. They will be less than obtrusive when mounted on a wall. No more huge black or brown boxes in the front foyer—these blend in. 

The equipment, mostly white and thin, reminded me of the first, very early, iBook I owned. So pretty and neat, small and clean. That was a number of years ago, and my iBook eventually met its demise, but I still remember it fondly, mostly for how it looked in comparison to other bulky laptops of the day. 

“This is the year of industrial design,” Avi Rosenthal, board member of the Z-Wave Alliance and VP of security and control for Nortek, told me early on at the Las Vegas show.  His comments resonated as I visited other booths after that. 

For homeowners, form is equally as important as function for all products, he and others said.

“It’s the ‘wife-acceptance’ factor. She’s the one who decorates, so the devices must look cool on the wall,” Rosenthal said.

Who wants something big, dark and ugly hitched to the wall just inside their front door? Not me. Neither did former ADT exec Christopher Carney when deciding on the look of his new Abode home resi system.

The pursuit of aesthecially pleasing design extended into the ISC West booths themselves this year. Honeywell, for example, had all of its products—from fire to resi—on interactive display in one big, nicely appointed space—think of an Apple store. 

Nortek had a new, interactive booth, too, with each of its sister companies representing myriad slick-looking products. 

How big a deal is this whole aesthetics thing to you and your companies? Are you feeling the need to adapt to the latest trends in home décor? Are you hearing this from your customers? 

If your products are less than pretty, you might want to consider how good design might add to your bottom line.

Nortek takes new approach

Rosenthal: After rebranding, Linear, 2GIG and Go!Control subsidiaries will work together
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01/06/2015

LAS VEGAS—Nortek Security has acquired a number of companies over the years, including Linear and 2GIG. As a holding company, Nortek mostly allowed those companies to do business as they saw fit.

Vivint launches own panel, own platform in new solution

Vivint Sky not the limit—Vivint’s goal is to ‘control anything and everything’ in the smart home; Vivint beta testing Internet service as well
 - 
06/10/2014

PROVO, Utah—Vivint today launched Vivint Sky, a new cloud-based smart home solution featuring the company’s own control panel and software. The company anticipates a gradual migration of its more than 800,000 subscribers over to Vivint Sky from the 2GIG Go!Control panel and the Alarm.com software that they currently use.

Linear execs: 2GIG still innovating

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Wednesday, August 21, 2013

2GIG is still innovating. That's the message I got yesterday from a briefing with Bruce Ehlers, SVP engineering for Linear, and Mike O'Neal, Linear president. It's also working with some providers it did not work with previously. The 2GIG panel has historically worked with alarm.com software. Ehlers and O'Neal emphasized that it still works with alarm.com, but it now also will work with iControl, Telular and Uplink.

"We are not walking away from alarm.com. We have a strong relationship with alarm.com. But, we're now providing an alternative [for dealers] who want an alternative," O'Neal said.

You'll remember that Linear's parent company, Nortek, aquired 2GIG in February. Here's that story. Linear and 2GIG's relationship goes back to 2007, however, when the companies began working together to develop the Go!Control panel. Once it was developed, Linear manufactured the panel, and it continues to manufacture it today.

2GIG and summer-model giant Vivint have always been separate companies, but they had the same owners until the Nortek acquisition in February. Now, "Linear and 2GIG are one and VIvint is a customer, one that we intend to support for a long time, but a customer," Ehlers said.

One of the benefits of the acquisition, Ehlers said, is that there was a perception previously that dealers who bought the 2GIG product were buying a Vivint product. The perception is going away, particularly as Linear continues to develop new feature sets for the panel and to develop new partnerships, Ehlers said.

O'Neal said there was some concern six months ago that "somehow Linear would pull the 2GIG product in and rest on our laurels of the past. But what you're seeing now is that we're taking the product further. In the next six to 12 months you'll see more innovation than what you've seen in the past. Bruce and his team are taking the historical product well beyond where it has been."

"Linear is investing in the innovation that was the hallmark of VIvint and 2GIG in the past. We're not taking our foot off the pedal," O'Neal said.

The acquisition and separation from Vivint "is opening up a pent-up demand for 2GIG," he said. More dealers are signing up and non-Vivint sales of the 2GIG panel are 30 percent ahead of where they were one year ago, according to O'Neal. The company is also recruiting 50 engineers to work on this and other Linear products, he said.