A lot of companies talk about the need to employ social media to promote home security, but LifeShield Security doesn’t just talk about it—it’s really using the social online space in a wide variety of ways. It doesn’t just have a Facebook page, according to a recent company news release, but uses all kinds of social media, from virtual pinboards to viral memes and videos.
Yardley, Pa.-based LifeShield offers wireless digital home security systems that are self-installed and professionally monitored. I’ve written here before about LifeShield’s penchant for tapping into the popular zeitgeist. For example, LifeShield in 2010 brought on NFL Hall of Famer Dan Marino as an investor and to help market its product on TV. In 2011, the company added John Timoney—“America’s Top Cop”—as an advisor to help the company and customers protect against burglars with the aid of Timoney's inside knowledge of criminals’ minds.
Also, LifeShield last year piggybacked on the popularity of Airbnb—an Internet "bed-and-breakfast" service though which people can rent rooms or homes for vacations from private home and apartment owners—by offering a free home security camera promotion to Airbnb landlords.
Recently, LifeShield put out a release detailing its “multi-tiered approach” to social media to attract customers. Here’s more from the June 1 release:
LifeShield has learned how to connect with its users in new ways while also providing a social online atmosphere where customers can engage with each other.
"Popular contests, thousands of Facebook followers, and a growing library of viral videos show just how much consumers have come to love LifeShield," said Shannon Dominello, CMO, LifeShield. "Because LifeShield's wireless technology is as much a lifestyle choice as it is a financial one for customers, we have embraced social media as a way to reach out to them on a personal level and it has really paid off. We now have a direct line into how they think, communicate and react to us as a company, as well as to general interest news and topics. This helps us better understand our customers and ultimately, deliver a better product."
LifeShield is present on the Web in multiple ways for customers and potential customers to get involved and have some fun. A sampling of LifeShield's social media presence includes:
• Infographics on topics like Best Guard Dogs, Residential Home Security and others that deliver real data and information in an easy format with clever images that's fun to read.
• Facebook page with thousands of followers. Activity spikes around frequent contests and giveaways where consumers can win the latest tech gadgets.
• YouTube Channel for Fan and How-To videos for hooking up your LifeShield system. Customers post new videos regularly offering tips and techniques for fellow customers on best ways to install and unique ideas on securing different areas around the home.
• Home Security Blog covers crime and home security articles in the news as well as lifestyle and general interest stories.
• Family and Parenthood Blog for general interest stories geared to Moms.
• Viral memes and videos is a page listing helpful and entertaining home security "shorts" to help keep the bad out of your home and neighborhood. Samples include "Bad Home Security Ideas" and "Protect what You Love" videos.
• DIY Pinterest images to interact with customers through virtual pinboards. We pin everything from wireless tech gadgets to DIY home tips.