In its early years, Alarm.com had so few customers that it used to ring a bell in the office every time one signed up, in order to get employees motivated, Steve Trundle, company president and CEO, said this week at the ESX show in Nashville.
But now the 12-year-old Vienna, Va.-based provider of interactive security services has far too many active subscribers to announce each one individually. So the company held a party at the show so Trundle could announce just how many: more than 1 million as of this past April.
He said at the show that the figure is a milestone not just because it’s so large, but because it shows mainstream consumer adoption of interactive services.
Here’s more from a news release the company sent out yesterday about the subscriber milestone:
This represents over 1 million properties and millions of individual users protected and empowered by Alarm.com and its Partners. The Alarm.com Partner community has grown its user base significantly year-over-year through a dedication to innovative technology that improves the security and overall user experience for its customers.
This milestone signifies the mass market adoption of interactive services. The consumer expectation of a security system has evolved and Alarm.com and its Partners have led the way with industry leading technology and services that meet the new customer demands.
Alarm.com has helped to revolutionize the way people interact with their homes and businesses by enabling interactive security, energy management, video monitoring and home automation. The vast majority of Alarm.com subscribers are on Interactive Services accounts and are deeply engaged with their security solution. With such large scale adoption, interactive services have expanded the purpose of what was traditionally only an intrusion security solution and become an everyday part of users' lives.
"Our recent report projects that US revenues for smart home systems and services will hit $7.6 billion this year, driven in part by consumers' desire for enhanced security and control systems with mobile apps, self-controlled lights, thermostats, locks and cameras such as those offered by Alarm.com," said Bill Ablondi, Director of Smart Home Strategies at research firm Strategy Analytics. "Alarm.com has shown a consistent ability over the past several years to anticipate market trends -- and then develop products and services enabling dealers to meet the evolving needs of their customers."
Over twelve years ago the company created the first completely wireless web-enabled interactive security services and has continued to drive innovation and deliver industry firsts year after year. The company's one-millionth subscriber comes on the tail of recent key announcements including its launch of image sensor services, location-based services, a partnership with Verizon Wireless, and the release of its native iPad app and native Windows mobile app to expand its full suite of mobile integration.