MONI Smart Security, formerly Monitronics, recently promoted its SVP of operations, Bruce Mungiguerra, to the role of COO.
In this new role, Mungiguerra will be “Shifting some focus off of customer care leadership and increasing focus on dealer operations, innovating our dealer channel through dealer enablement, sales training and building a stronger more efficient field operations group within in MONI,” he told Security Systems News in an email interview.
Since joining the company in 2006, Mungiguerra has served in several roles in the organization, including as director of consumer sales, VP field operations, VP Sales and dealer development, and most recently SVP operations.
“In the 10 plus years I have been with the organization, we have seen a tremendous amount of change,” Mungiguerra said. When Mungiguerra started, the company “Had just over 300,000 customers, with 100% of our business coming from dealer generated sales with a heavy concentration in summer sales activity, no internal field service technicians and a brand that was unknown to most consumers.”
He continued, “Today, we sit with over 1 million customers, a new brand in MONI Smart Security, national advertising in print, radio and T.V., close to 100 field technicians across the country in MONI wrapped vans servicing our customers and several national lead partnerships driving sales and leads both internally and for our dealer channel.”