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Shandon Harbour

Bay Alarm makes 'strategic move' with SDA buy

Super-regional adds commercial strength, density
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05/28/2014

SAN DIEGO—Super-regional Bay Alarm’s May 21 acquisition of SDA Security, based here, adds commercial strength and density in southern California, David Carter, CEO of NetOne, told Security Systems News.

SDA Security: Something old, something new

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Friday, December 30, 2011

San Diego-based SDA Security is proud of its long history, but is known for being a forward-thinking company decidedly not stuck in the past. Now, a fun, new, “silent movie” commercial about the company on YouTube celebrates both its past and its present.

SDA, one of Southern California’s largest security systems providers, was started in 1930 and originally called the San Diego Burglar Alarm Company. The family-owned business changed its name in 1995 as it grew and broadened its selection of offerings for customers.

In 2007, Shandon Harbour became president, the third generation of her family to lead the company. According to the company website, she “restructured and reteamed SDA Security to represent its new advanced and cutting edge identity.”

Now Shandon and a variety of company employees star in a new YouTube commercial SDA created to help promote its services. The commercial seems like an old-time “silent movie,” and is fun to watch while it effectively shows all the company has to offer customers.

Here’s what Megan O’Neal, SDA marketing communications coordinator, told Security Systems News about the commercial spot in an email communication: “We gathered some costumes, some camera equipment, some employees, and shot an old-West bank-heist video with SDA Security coming to the rescue at the end … It shows the fun side to the security business many people may not see very often.”

Check it out!