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Innovative Security Design

Digital Watchdog's plans for ISD

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Tuesday, March 4, 2014

Updated March 5 with interviews with DW's Wade Thomas and Ian Johnston of ISD.

Whenever a big company like Digital Watchdog acquires a start-up like Innovative Security Design (ISD), as happened earlier this week, a common concern is whether the acquired company will be allowed to continue to innovate. Executives from both DW and ISD told Security Systems News, there’s no need to worry.

Most companies want an acquisition to “assimilate into [its] culture, revenue and business model,” Wade Thomas, Digital Watchdog president told me. “We want to let ISD do what they do best and give them runway to grow.”

Digital Watchdog, a privately held manufacturer of video surveillance products, on March 3 announced that it had acquired ISD.

ISD will remain an independent entity within DW, and it will continue to work with OEM partners.

ISD was founded by Ian Johnston, former CTO of IQInvision, in 2012. Here's an interview I did with Johnston when he launched the company. ISD turned some heads at ISC West last year when it introduced its netSeries camera—the first IP camera that uses Microsoft Windows as its base operating systems. Here's an interview I did with Johnston about the netSeries camera last May.

This week, Johnston said that most of ISD’s suitors were established IP camera companies, were he would have to “go in and change their minds and break up their notions of what an IP camera is.”

In some ways, ISD is more of a “design house or solutions factory so-to-speak,” Johnston said. And, DW will let ISD continue that way. “DW has great manufacturing experience and depth that will help us be price competitive,” he added.

It will also allow ISD to “build inventory and be attractive to really large companies that are looking to partner with us on an OEM [basis].”

DW's products include: IP and analog cameras, DVRs, NVRs, software and apps. It has been in business since 1987. In addition to its corporate office in Tampa, Fla., it has an office in Cerritas, Calif. It will keep ISD’s office in Irvine, Calif. Its business is concentrated in North and South America and has about 75 employees in the United States.

DW has engineering and manufacturing facilities in Seoul, Korea. Its products are assembled in the U.S., however.
Thomas declined to release terms of the deal.

TechSec 2014 to feature security directors from salesforce.com, MIT, leading banks

New and emerging technology conference will also honor 40 young professionals
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10/15/2013

YARMOUTH, Maine—Organizers of TechSec Solutions 2014 announced the educational program for the conference, which will take place Jan. 28-29 at the Delray Beach Marriott in Delray Beach, Fla.

ISD booth at PSA-TEC draws integrators’ attention

First Windows-based camera launched at ISC West
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05/15/2013

WESTMINSTER, Colo.—Innovative Security Design (ISD) launched its netSeries—the first IP camera that uses Microsoft Windows as the base operating system—at ISC West in March, but a lot of PSA Security integrators were taking a good look at the product last week at the PSA-TEC conference.

Industry vet launches new camera company Innovative Security Designs

Ian Johnston’s mantra: ISD aims to break free of pain of installation
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03/21/2012

IRVINE, Calif.—The reason so many analog cameras are still being installed, says Ian Johnston, industry veteran and CEO of a new camera company called Innovative Security Design (ISD), is that IP cameras are “largely the same as they were five years ago.”