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Tom Kerber

New resi research promising

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Wednesday, June 28, 2017

U.S. households with professional security monitoring will generate nearly $14.7 billion in 2021, reaching a five-year CAGR of 4.7 percent from 2017-2021, according to Parks Associates’ Home Security NUMBERS research.

“Our last number from the fourth quarter of 2016 shows that 21.5 percent of broadband households, which is about 80 percent of overall households, have professionally monitored security,” Tom Kerber, Parks' director of IoT strategy, told Security Systems News. “So when you look at that number on an overall household basis, the number ends up being around 18.8 percent that have professionally monitored security.”

That is approximately 22 million households, and by 2021 Parks estimates that number will rise to 26.6 million, or 21.6 percent of households overall, having professionally monitored security, representing an approximately 3 percent growth rate.

“Over the last decade it has never been close to that 21.6 percent number,” noted Kerber. “In 2010, the number was 13 percent, so that is strong growth. Although from a conventional wisdom perspective it doesn’t sound like much, it is substantial. We had significant recovery from the recession from 2013-15, and now the growth is more modest, but it is still growing.”

When asked about the impact of the telecoms into the space, Kerber noted that Comcast is making waves.

“Comcast when they went public with their subscriber count at 957,000 as part of their annual reporting, that was substantial, representing a 40 percent growth over the prior year,” he said. ”Whether it is bundling with their core services, or subscribing people when they move, or more aggressive sales tactics mixed with their call center operations, they obviously have figured out how to move the needle in a substantial way. At a million subscribers, they are equivalent to Moni, or Vivint to some extent. So you can’t discount that type of success.”

He continued, “Telecoms, led by Comcast, are growing at a faster rate than the market is growing, so they are gaining market shares. And when we look at some of the smaller players, they are not growing at the same rate as others in the market, and we are trying to understand why this is happening through some current research that we are doing.”

Dina Abdelrazik, research analyst, Parks Associates, told SSN that some of the smaller local dealers “are a little more hesitant to provide smart home controls. I don't know if it is more of an infrastructure basis—they don’t have the employees to do so or the technological savvy to do so—but they are falling behind in terms of providing these controllers in the home that consumers are actively asking for. So, of course, if consumers can’t find it through their local dealer, they are going to look to those who can provide it for them.”
 

Parks Associates’ annual conference set for Silicon Valley

Research firm says recurring revenues from smart homes will exceed $1 billion by 2021
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05/17/2017

DALLAS—Nearly 38 million U.S. households will have a smart home controller by 2021, generating more than $1.2 billion in recurring service revenue, according to research firm Parks Associates, which is hosting its 21st annual CONNECTIONS: The Premier Connected Home Conference, May 23-25, at the Hyatt Regency San Francisco Airport.

Parks Associates announces keynotes for CONNECTIONS conference

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03/23/2017

DALLAS—Consumer IoT research firm Parks Associates announced the keynotes and initial speaker lineup for its 21st-annual CONNECTIONS: The Premier Connected Home Conference, which will be held May 23-25 at the Hyatt Regency San Francisco Airport.

Research shows continued growth in smart home market

Parks Associates looks at where the industry is going at CES
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01/20/2017

DALLAS—Approximately 26 percent of U.S. broadband households today now own a smart home device, up from 19 percent at the end of 2015, according to new Parks Associates’ research that was announced at its CONNECTIONS Summit at CES in January.

Study: Parks examines approaches to the smart home

Tom Kerber predicts open approaches to rise in user ratings
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12/14/2016

DALLAS—Parks Associates took a look at the smart home’s competitive landscape—and how providers should prepare for the market’s future—in its new report, “Smart Home: A Roadmap for Strategic Planning.”

Smart home adoption to benefit security

Parks Associates: Home security systems will finally surpass the 20 percent penetration rate
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07/20/2016

DALLAS—Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will drive the adoption of home security systems—moving the penetration rate of home security systems past the 20 percent mark up to 26 percent by 2020.

Comcast and Alarm.com reportedly in talks to acquire Icontrol

Alarm.com could win ADT business if deal goes through
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06/15/2016

REDWOOD CITY, Calif.—Interactive services platform provider Alarm.com and cable giant Comcast are in talks to acquire platform provider Icontrol Networks, according to several sources who spoke to Security Systems News, and published reports.

Resi security industry preps for ISC West

New technology, meeting vendors tops ‘to-do’ lists
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03/16/2016

YARMOUTH, Maine—With ISC West right around the corner, Security Systems News asked some leading players on the residential security side to share their game plans for this year’s show at the Sands Expo in Las Vegas, April 5-8.

Initial research: Telecoms, cablecos responsible for half of new subscribers

Parks Associates' Kerber talks about interactive services, DIY, and new entrants in security
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03/09/2016

DALLAS—Interactive services, self-installed options, the presence of cable and telecom operators, new smart-home technologies—it truly is a pivotal time for the residential security industry. To help sort it all out, Security Systems News caught up with Tom Kerber, who leads Parks Associates research in the areas of home controls, energy management and home networks.

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