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Tyco Integrated Security

Tweet smart: Cashing in on social media

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Wednesday, September 12, 2012

You don’t have to look very hard to find an alarm company that isn’t keeping pace with technology. It can be difficult to stay on top of the latest and greatest, and some people are reluctant—or even defiant—when it comes to saying goodbye to the tried and true in favor of the Next Big Thing.

That attitude often spills over to the world of social media. Facebook? Twitter? “Friends” and Tweets fly just fine for the junior set, but we’re adults here. Besides, who has that kind of time to throw around?

Maybe your competition.

Social media is rapidly becoming a must-have business tool, and companies that aren’t wielding it effectively risk selling themselves short in an increasingly aggressive marketplace. Exposure and name recognition can translate into accounts no matter where you’re based or how big you are.

That fact hasn’t been lost on the Central Station Alarm Association, which will host a webinar Nov. 7 on social media strategies and how they can affect your business. Teresa Brewer of System Sensor and Michael Kremer of Intertek/ETL will discuss how to use social media to acquire customers or get referrals, boost attendance at company-sponsored events, and increase inquiries via your website or over the phone.

For those who have a success story to pass along, email Brewer at Teresa.brewer@systemsensor.com or Kremer at Michael.kremer@intertek.com. Registration information for the webinar will be available soon on the CSAA’s website.

Welcome aboard: In other CSAA news, the group’s international board of directors has approved Jay Hauhn as first vice president of the Executive Committee and Peter Lowitt as secretary. Hauhn is CTO of Tyco Integrated Security; Lowitt is president of Hicksville, N.Y.-based Lowitt Alarms & Security.

“The CSAA Nominating Committee did an exceptional job in vetting these outstanding candidates, and the unanimous vote of the board of directors reflects the complete confidence of the board in both of these exceptional gentlemen,” CSAA Executive Vice President Steve Doyle said in a prepared statement.

Brivo's got a new deal for dealers

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Wednesday, April 25, 2012

In a video I posted on our site today, an interview with Tyco Integrated Security CTO Jay Hauhn  from ISC West, one of the topics we talked about is  the security industy’s journey to the cloud.

We’re not there yet with hosted video, he said, but the one product area where the industry is most comfortable in the cloud is access control.

And, Brivo Systems is certainly one of the leaders in this arena. Brivo CEO Steve Van Till wrote a guest commentary for us about the cloud confusion he saw on display at ISCWest. Check that out here.

But more on Brivo, I spoke yesterday to Lee Odess, Brivo’s director of sales operations, about the company’s new dealer program that it launched at ISC West. The company has existing dealers, of course, (about 300) but this is Brivo’s first formal dealer program.  

“The main thing is that it’s a partnership. We’re not dictating or demanding,” Odess said. “We’ll reward dealers based on commitment … and there’s a real focus on market development,” he added.

For committed dealers, Brivo will help “from a monetary side, to execution and support … or in other strategic ways,” Odess said. For example, if a dealers “wants to go after the retrofit and remodel remarket, we’ll work with you to put a program together.”

It’s a three-level program: Silver, Gold and Brivo Blue. Brivo Blue dealers “are the most committed”, Silver dealers are likely new dealers, and Gold dealers “work with us but there are certain things they don’t do on the commitment side,” Odess said.

Odess listed eight benefits for Brivo Blue dealers:+
1.    Market Development Funds—which will be based on last year’s sales.
2.    Lead Sharing—“When we get contacted by end users, we’ll connect them with our most committed dealers.
3.    Dealer Council. “It’s a place for idea sharing and a forum for beta testing and showcasing our tools.” It’ll be a platform for feedback, positive and negative, he said
4.    Online web service, which is co-branded with the dealer’s name.
5.    A&E Specification include dealer training and certification levels.
6.    Search Engine Optimization—“We’ll help dealers position themselves better in the market.”
7.    Internal extranet “it’s like the forum, but it’s an online feature”
8.    Award program that’s based upon how closely the dealer works with Brivo instead of just “how much you purchase."

ADT Commercial Security is now Tyco Integrated Security

John Kenning departs ADT, Brian McDonald takes over for Kenning in interim role
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03/27/2012

BOCA RATON, Fla.—Tyco is making progress in its planned split into three independent publicly traded companies. Tomorrow, March 28, the first day of ISC West, the company will announce that it is rebranding ADT's North American commercial security business as “Tyco Integrated Security.”

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