Fire Monitoring of Canada has been working to increase awareness of its offerings outside of fire monitoring, Kevin Allison, GM for FMC told me.
“Obviously, we do installations of fire alarm monitoring, sprinkler monitoring—those are our primary focus, in terms of what we do,” he said, “But we also do—and the thing people might not know about us just given the [company’s] name—typical security installations and monitoring, CCTV, both IP and analog [services], access control, card access … nurse call systems.”
“Our name says fire monitoring, which is great from that perspective, because it is primarily what we do,” said Allison, but the company excels in many other areas as well, he added. At the same time, the company wants to maintain its core business in fire monitoring, Allison said.
Increasing awareness of FMC’s full service abilities will be an ongoing initiative for the company over the next 12 to 14 months, he said. The company gets its message out through radio and digital advertising, he said.
The company first increased awareness efforts about a year ago and the proportion of business other than fire and monitoring has increased, he said. Currently, about 70 to 75 percent of FMC’s business is fire and monitoring focused; about a year ago it was closer to 80 percent.
Allison said that much of FMC’s business is with buildings required by code to be monitored. FMC’s monitoring center is ULC-listed, CSAA Five Diamond, and based in St. Catherines, Ontario.