Social networking is a double-edged sword. It can be a boon to communication, but an ill-advised post can rebound to haunt you—and maybe your central—even if it’s quickly deleted.
So how do you manage the use of these sites and actually get them to help your business?
A CSAA webinar, “Social Media in the Central Station,” will take on the topic from 1 to 2 p.m. EDT on Wednesday, April 18. The session will be presented by Annie Roderick, monitoring center manager for Wayne Alarm Systems of Lynn, Mass., and Melissa Courville, a marketing executive with DICE Corp. and chairwoman of the CSAA Social Media Committee.
“Networking sites like Facebook and Twitter … give way to fast blurb results that can be easily found over the Internet at any time, sometimes linking to your business,” Courville said. “Not only are these social media outlets quick and easy to use, but they offer both helpful and hurtful connotations to business reputations.”
The webinar, adapted from material shared at the 2011 CSAA Fall Operations Management Seminar, will teach attendees how to harness the power of networking sites and how to address central station staff about their use. Case studies will be shared to illustrate the do’s and don’ts.
Space for the session is limited. To reserve a seat, go to the CSAA registration site.