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Tony Wells

ADT’s new CMO, VP of dealer sales newcomers to industry

But both Jerri DeVard and Jim Vogel say their varied backgrounds have prepared them for their new roles
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03/28/2014

BOCA RATON, Fla.—ADT went outside the security space to find its new chief marketing officer and its new vice president of dealer sales. Both new hires say they’ll put the skills they honed working in other industries to good use at ADT.

ADT names new CMO

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03/25/2014

BOCA RATON, Fla.—The ADT Corp. announced today that Jerri DeVard has joined the company as senior vice president, chief marketing officer.

ADT: Consumer Electronics Show 'very important'

The event is productive for the security company on many fronts
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01/21/2014

LAS VEGAS—The annual Consumer Electronics Show didn’t used to loom so large on ADT’s radar. But 2014 marks the second year in a row the security giant has had a booth at CES and the company now views it an event not to be missed, according to Tony Wells, ADT SVP and chief marketing officer.

ADT holiday campaign gives back

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12/13/2013

BOCA RATON, Fla.—ADT employees across the U.S. and Canada are volunteering with more than 40 non-profit groups through the Holiday Hope Across ADT campaign, the company announced Dec. 12.

ADT Pulse has new video motion sensor technology

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06/18/2013

BOCA RATON, Fla.—ADT today introduced new video motion sensor technology to provide ADT Pulse customers with improved security and home automation, according to a company statement. 

ADT launches 2013 safety data index

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04/26/2013

BOCA RATON, Fla.—ADT recently released its first annual Safety Data Index, a survey examining the safety and lifestyle habits of Americans, according to a company statement.

ADT “Undercover Boss” gives worker $35K reward

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Wednesday, April 17, 2013

I wrote previously about Tony Wells, ADT chief marketing and customer officer, posing as an entry-level employee on the CBS reality show “Undercover Boss.”  Wells told me how the experience made him really appreciate ADT’s hard-working employees. But I didn’t know until the show aired on April 12 that the company showed its appreciation to one employee in the form of $35,000.

The employee, a technician named Jesus, has an 18-month-old daughter and he and his fiancée were barely making ends meet. But Jesus showed an outstanding work ethic shown as he helped Wells—in his “Undercover” persona of “James”—learn on the job. So, when Wells revealed who he really was at the end of the show, he also told Jesus that ADT wanted to reward him.

“You told me about your hardships and how hard you were working and we’d like to do something special for your daughter,” Wells said.

He said Jesus would get $10,000 to start an education fund for his daughter, and $25,000 for his family.

Jesus appeared overcome. “It’s too much … thank you,” he told Wells.

The technician used the family money to move into a “dream home,” according to news reports.

Boca Raton-based ADT has 16,000 employees, and it’s not known what salary Jesus earns. But Glassdoor, a salary web site, lists ADT employees' average salary as $44,527, higher than the national average of $41,000, according to the Aol Jobs web site.

ADT goes 'Undercover'

Company exec poses as entry-level employee on TV reality show to learn inner workings of operation
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03/27/2013

BOCA RATON, Fla.—“James” is a tough former Marine, but he found his first day working at an ADT central station daunting.

ADT Pulse adds remote door locks

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02/20/2013

BOCA RATON, Fla.—ADT Pulse customers will now be able to lock or unlock doors in their home using tablets, smartphones or desktop computers, the company announced Feb. 20. The ADT Corp.

ADT CEO: It's not a 'moonshot' to double residential penetration to 40 percent

Naren Gursahaney says it will take effort, expanding interactive home offerings and educating the public and investors
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10/10/2012

NEW YORK—The ADT Corp. CEO Naren Gursahaney has set a bold goal. He wants the newly independent ADT—which began trading on the New York Stock Exchange on Oct. 1—to increase its residential penetration from 20 percent to as much as 40 percent.

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