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Kevin Petersen

AT&T’s Digital Life starts 2014 with market expansion

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Wednesday, February 19, 2014

It hasn’t been a year yet since AT&T in April 2013 launched Digital Life, its home security/home automation product, but the telecom has lost no time in making the professionally monitored, professionally installed service available. As of this Friday, Digital Life will be available in a total of 63 markets around the nation.

The company will launch in four new markets that day: Albany, N.Y.; Dayton, Ohio; Grand Rapids, Mich.; and Wichita, Kan., according to an AT&T news release.

As of Feb. 21, customers in those markets can receive a live demonstration and buy Digital Life in company owned retail stores or make the purchase online. The company has 1,378 retail stores around the nation where the product is available, AT&T said.

The Dallas-based telecom had set a goal when it first launched Digital Life to have the service in 50 markets by the end of 2013, but surpassed that goal this past October.
And AT&T is predicting even more growth for Digital Life in 2014.

Kevin Petersen, president of Digital Life, said in a prepared statement: “This year is going to be exciting for AT&T Digital Life and the connected home industry. We’re going to expand our footprint and add features to the platform while being aggressive in the market to show customers how convenient it is to control your home with our easy-to-use technology.”

Also this year, the release said, “AT&T Digital Life joined the AllSeen Alliance, a nonprofit consortium dedicated to driving the widespread adoption of products, systems and services that support the Internet of Everything with an open, universal development framework supported by a vibrant ecosystem and thriving technical community. The alliance is a broad cross-industry consortium aimed at advancing adoption and innovation in the “Internet of Everything” in homes and industry.”

According to the news release, “AT&T Digital Life makes customers’ lives easier by simplifying the management of their home, offering security, convenience and peace of mind, in a customizable and easy-to-use experience from a smartphones, tablet or computer.”

Packages for Digital Life range from Simple Security, for $29.99 a month plus $149.99 for equipment, to Smart Security, for $39.99 a month plus $249.99 for equipment. Automation packages, such as camera or energy packages, can be added to the Smart Security for an additional monthly cost.

AT&T expands home security/automation to more markets

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03/25/2013

DALLAS—Digital Life, AT&T’s home security and automation platform, will be available in 15 markets this spring, seven more than the company originally announced in Januar

AT&T to launch Digital Life in eight markets in March

AT&T retail stores are key to sales strategy; door knocking is possibility
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01/09/2013

DALLAS—After entering the security space last summer with trials here and in Atlanta of its home security/home automation service called Digital Life, AT&T announced this week it will launch its offering in eight markets in March and have it available nationwide by the end of 2013.

AT&T ‘bullish’ on security

The company says it’s poised to not only compete in the home security/home automation market, but grow it too
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05/16/2012

DALLAS—AT&T isn’t just entering the security space with trials here and in Atlanta this summer of its home security/home automation service. The telecom also believes it will be able to transform that space through such innovations as letting customers try out its new Digital Life product in its more than 2,000 retail stores around the country, an AT&T executive told Security Systems News.