Last week, AvantGuard’s CEO, Josh Garner, told me a story. He had recently heard of a woman recovering from a fall, one who was set up with a traditional PERS unit. After hearing that it wouldn’t work outside of the home, she hadn’t left the house for 15 months, he said. After a dealer heard of this, he set her up with one of Securus’ mPERS devices.
“Eventually, she took a walk to the garden, then she walked down the street,” Garner told me. “She would test her device in all of these scenarios, and realized that if something were to happen to her… it still worked.”
“She celebrated by buying a puppy [which] she walks around her block every day.”
Garner wanted to incorporate this sense of Freedom into the naming AvantGuard’s new sister company, Freeus, which recently acquired the PERS business built by Securus.
“We really liked having something that linked us to the past. Securus has had a legacy of innovation, developing products.”
Thus, “freedom” and “Securus” combine to make “Freeus.”
“It sounds crazy, but that story—to us—just epitomizes what our business is about, and it’s delivering freedom to individuals,” Garner said.
That’s where the name comes from.