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ISC East picks up steam, organizer says

Growing show focuses on hot topics this year

NORWALK, Conn.—Cyber security melding with physical security, dealers and installers competing with the DIY market, law enforcement’s wearable cameras: All will be hot topics at this year’s ISC East conference, scheduled for Nov. 18-19 in New York City.

Good news for dealers: Consumers still disappointed with DIY cameras

Satisfaction with other smart home devices slowly rising, Argus Insights says

LOS GATOS, Calif.—Consumers’ disappointment with DIY home security cameras could become a “renaissance” for traditional dealers, according to John Feland, CEO of Argus Insights. Customers need some help, he said, and dealers are positioned to do just that.

Novi looks to bridge gap between DIY/MIY and traditional companies

Wednesday, September 16, 2015

DIY and MIY—Monitor-It-Yourself—have been big topics lately. Gavin Tanner, VP of marketing for the new startup DIY security company Novi, told me that Novi is looking to “bridge the gap” between the DIY and traditional security companies.

Tanner said that Novi bridges this gap by offering a spectrum of options, ranging from MIY, pay-as-you-go monitoring, and constant professional monitoring. 

I recently saw a report comparing Novi to nationals like Vivint and ADT. A primary difference is Novi doesn’t charge monthly fees, installation costs or have contracts, while traditional security companies do. I wanted to take a closer look at the main differences is both installation and monitoring.

Novi’s product, the Guard, incorporates a camera, smoke detector, motion sensor and into one device. The Guard is battery operated and connects to a hub linked with the user’s router. It has not been officially released, Tanner said, but roll out should begin in the next 6 weeks. The most basic model of Novi’s system is entirely DIY install and MIY.

“We offer you the DIY benefit of self install … there’s no contracts, there’s no monthly fees to use it,” Tanner said. “That being said, we have additional features that you can add-on, features that you would often find at a traditional security company like ADT.”

“We [will] offer professional monitoring at a monthly rate, [but] there’s still no contract—you can opt out at any time. We offer cloud storage—which, again, [has] no contract.” It can also incorporate a cell connection, he said.

Tanner said Novi’s monitoring would be at a third party monitoring center, though he declined to say which central station.

Novi is currently exploring a pay-as-you-go option for professional monitoring as well, Tanner said. As examples of pricing, Tanner estimated full monitoring would cost around $8 to $12 dollars per month, or $4 to $5 per week.

Tanner said that the company is exploring how to give customers the option of professional installations, through installers close to them. 

Novi is based and manufactured in Orem, Utah.

World Wide competes with DIY cameras

Company to offer professionally monitored DIY cameras

GARDEN CITY, N.Y.—World Wide Security, a full service security company based here, sees video monitoring as an avenue for growth, and plans to offer its own low-cost, self-installed cameras.

There’s a bright side for traditional dealers with DIY/MIY, really

UCC's Mark Matlock discusses opportunities in the market

First and foremost, I am careful not to plant any stakes in the ground regarding the future of this industry. I have been in the electronic security industry for 30 years, and I have never witnessed anything like the sweeping changes in the industry today, especially regarding DIY/MIY.

Don’t run from DIY, pros say at ESX 2015

Learn from it and leverage it

BALTIMORE—DIY is everywhere, the consumer-driven products are polished and are connected to powerful mobile apps, and it’s up to traditional security companies to decide whether they’re going to embrace it or dismiss it, according to panelists at ESX 2015.

It’s all about the Millennials

Wednesday, July 1, 2015

It’s the Millennials who are the biggest DIY buyers, according to ESX 2015 panelists at a “DIY Security—Competition or Opportunity” discussion. 

Icontrol’s 2015 State of the Smart Home Report, a nationwide survey which Security System News conducted and has reported on earlier, also found that the Millennial generation, loosely defined as those born in the early 1980s to the early 2000s, are big consumers of home automation. You can read more about the survey at the above link, but here a few new tidbits from it from its recent official release.

The report said, “U.S. consumers aged 25-34 express a higher level of excitement around the following benefits of the smart home:

  • Greater productivity and ability to manage work-life balance, 40 percent vs. 23 percent of consumers overall.
  • Making it easier to enjoy music, movies and web surfing anywhere in the house, 26 percent vs. 18 percent.
  • Helping anticipate the needs, such as shopping lists and minor repairs, 24 percent vs. 18 percent.
  • More interactive features that help me connect with the people in my life, 21 percent vs. 13 percent.”

Entertainment has emerged as a smart home driver, icontrol found. Interest in the entertainment link has grown to 55 percent since last year’s report. Consumers want their entertainment rooms connected to their smart home, followed by their kitchens and bedrooms. 

A challenge is getting that younger generation to move from DIY to traditional security providers, according to Brian Leland of Interlogix and Sterling Barnes of Melaleuca Security, the panelists at the ESX discussion. You'll be able to read more about the ESX DIY panel later, so stay tuned, please. 

The icontrol report had some other great factoids as well, so stay tuned for more info on that as well. 

Consumers ‘ho-hum’ about home automation?

Study says demand is down, products must become easier to use

LOS GATOS, Calif.—Advances in connected home technology were all the buzz at ISC West 2015, and recent studies point to a boom, too, but an alternative report from Argus Insights suggests that the big buzz is overrated. The market is stalling and may even be shrinking, it says.

Ex-ADT exec kick-starts Abode

Home security company exceeds fundraising goal

PALO ALTO, Calif.—A former ADT executive’s Kickstarter campaign to help finance a new DIY home security company exceeded its $100,000 goal, and the company, Abode, is up and running.

Industry divided on Google’s effect on security industry

News Poll: Few believe Google will seek professional monitoring

YARMOUTH, Maine—Google, in March of this year, acquired patents relating to residential security. Twelve months earlier, Google acquired the smart home thermostat Nest. Is Google planning a big move into the security space? Should the industry be nervous? Security Systems News readers were evenly divided among those who are worried, those who are not worried, and those who plan to worry about Google if and when it gets seriously involved in the industry.