Think Protection, the mass market home alarm company launched by industry veteran Joel Matlin in June, is preparing for another launch next month: an e-commerce store.
“The launch is incredibly exciting as potential customers can order an alarm system through the store 24/7 from anywhere in the world," Matlin's son, Adam Matlin, Think Protection's COO, told me.
"With us operating throughout the U.S. and Canada, we believe the e-commerce store will present a fantastic opportunity to dramatically expand our brand and our high value/low cost value proposition,” he said.
Joel Matlin is CEO of the company, based and Toronto and Florida. He previously founded AlarmForce and Frisco Bay Industries.
TORONTO—AlarmForce Industries must pay $45,000 in court costs to company founder Joel Matlin and others after AlarmForce dropped a lawsuit that sought to bar two employees from working for Matlin’s new company, ThinkProtection.