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Honeywell gets to the heart of the holidays

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Wednesday, December 18, 2013

Many security companies produce holiday ads featuring their products. But Honeywell took an innovative approach in promoting security this season—actually commissioning a Nashville band, Telecommunicators, to create an original song, “You’re My Heart,” and using it in a music video that highlights the features of Tuxedo Touch.

The resulting video tugs at the heart while showing the ways Tuxedo Touch can enhance a family’s home life.

And Angela Remmert, media specialist at Honeywell Security, told me the music video carries benefits for dealers too.

“The song is free to download for dealers and consumers. It also gives dealers an opportunity to use the video on their web sites and social media channels as a holiday message, in case they didn’t have the resources to create their own,” she said.

David Gottlieb, Honeywell Security’s global marketing communications leader, summed up the holiday initiative in a recent blog post on Honeywell's The Security Channel blog by saying it shows “what our industry does is woven into … daily life.” Well said—and happy holidays!
 

Roundup of debut Honeywell Connect2013

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Wednesday, November 13, 2013

The Honeywell Connect2013 event, which took place November 8-10 in Los Angeles, was declared a success by all the dealers I spoke to.

Of course, dealers generally enjoy themselves at these conventions. There are networking events and parties, educational sessions and parties, awards and parties, speeches and more parties. You get the idea. Honeywell works hard to ensure that its dealers are treated well.

But this particular event was new; It's the is first time the manufacturer gathered all three dealer programs for one convention in one place: First Alert Professionals, CSS Dealers, and HIS dealers. So you've got resi-focused dealers, commercial installers and systems integrators. Honeywell pulled it off—that's what I heard.

The two general sessions featured Honeywell executives talking about priorities, trends, new products and initiatives. A handful of dealers from all three programs also gave 10-minute talks during the general sessions. Here are some highlights:

John Loud of LOUD Security, spoke about the builder market. It was something LOUD was heavily invested in pre-recession. Business dwindled during the recession, but has since been revamped and revived. Loud talked about the "LOUD way" his company rebuilt the new LOUD Builder Program. In the past 12 months, that program has generated $1 million in new revenue for LOUD Security and also helped generate a 72-percent increase in interactive services revenue.

Dave Hood of First Alarm sounded the alarm about going with the all-in-one L5100 panel. Tradition is good, but staying traditional means losing business, he said.

RFI's Brad Wilson, a systems integrator, does business in Silicon Valley with some of the most tech-savvy customers in the country. Wilson obviously has some insight into how security technology—and Honeywell dealer attitudes and priorities—need to progress. He talked about the importance of "building your bench" in the workplace, the advent and affect of the cloud on the security business, importance of RMR even in large systems integration projects, and how many technologies are coming down market, and fast.

Honeywell Security president Ron Rothman talked about sales and advised attendees to spend more time figuring out why you won the someone's business than analyzing why you lost another job. Think about this, he said, and then share what you learn with your employees.

Keynote speaker Roy Spence, of Southwest Airlines fame, talked about the need for thosein the room to reenergize their "entreprenuerial drive to get the 75 percent of the market [that does not have home security.]" He advised the group to think about "where your talent [in security] and the needs of the world intersect." That intersection, he said, is "peace of mind." The same way Southwest Airlines "democratized air travel," the security industry can "democratize peace-of-mind." He warned that if the security industry doesn't take this task to heart, someone else will.

Arturo Ramirez Jr. received the Honeywell Life Safety Award this year for rescuing a woman and four children from a fire. The award is always given by Larry King via video presentation. This year, Larry King presented the award in person. King said: "I couldn't be here in spirit, so I thought I'd come in person." Yup, it was Larry King Live this time.

Jeremy Bates of Bates Security talked about social media. It's part of the company's overall marketing plan. Bates Security engages in a number of social media but focuses its efforts on Facebook, and it hired a marketing specialist to oversee company efforts. A couple of interesting statistics: 46 percent of consumers turn to social media before making a purchase; 70 percent of people on social media don't post, they "lurk." Bates says he wants to ensure that those lurkers have plenty of information about Bates Security available to them via social media.

Todd Bertocchi of Safeguard Security discussed the benefit of managed and hosted service, making the analogy of security dealers moving "from being peddlers [of products] to partners." He said that "hosted systems create RMR, standalone systems do not."

Other product annoucements and initiatives announced at the show:

Total Connect with Voice. Honeywell had a little clubhouse outfitted like a livingroom with "Total Connect with Voice" at the Thursday night cocktail party. In a demonstration for some members of the media, Honeywell's David Gottlieb would say a command for the room to go into nighttime mode: Instantly shades drew shut, the television shut off and lights dimmed. When he issued the command for daytime mode, it all reversed. Very George Jetson.

Honeywell announced that it will have a Casi-Rusco migration solution. There's "a huge installed base, it's a huge opportunity for you," Honeywell's senior director of marketing, Alan Stoddard said.

Stoddard gave these details on the soon-to-be-released Honeywell LYNX Touch 7000/L5200: You can view video on display and connect 84 zones. It has a 7-inch display; two-way voice over wifi, and a number of other newer features.

Honeywell's Marek Robinson talked about how the manufactureris helping FAP, CSS and HIS dealers with demand creatioin. He said that in 2013 year to date, the Honeywell website has "generated 2,000 plus leads that its given to dealers. His goal is to "double that in 2014."

Robinson also described two new partnerships. Honeywell is launching a partner program in Atlanta where it will sell alarm systems from kiosks at Sprint stores. The pilot project will commence next month with Ackerman Security in Norcross, Ga. Honeywell declined to comment further on the deal at this point. I saw Ackerman's Jim Callahan at the event, and he promises to fill me in on details at a later date.

The other partnership is with LifeWay Christian Stores. The goal of this program, according to my notes, is to generate a whopping 40,000 leads for commercial facilities.

 

 

 

 

 

 

 

Video verification goes mainstream

Honeywell, a PPVAR platinum associate member, will begin manufacturing video-verified intrusion alarms
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09/04/2013

HENDERSON, N.V.—In a move that some believe may spur broader mainstream adoption of video verified alarms, Honeywell Security has joined the Partnership for Priority Video Alarm Response as a platinum associate member, according to a statement from PPVAR.

Honeywell products receive Telly awards

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03/19/2013

MELVILLE, N.Y.—Advertisements for two Honeywell Security products were recognized at the 34th annual Telly Awards, according to a post on the company's The Security Channel blog.

Day 2 at ESX: Looking ahead, on technology, leaders, and sales

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Tuesday, June 26, 2012

“Forward thinking.” That the term that Hank Groff, national director of Pittsburgh-based Guardian Protection, used today when I asked him about his impression of the second day of the ESX show, being held here in Nashville.

Groff told me that’s a theme he’s noticing at the show, and said it dovetails nicely with Guardian’s approach to the latest technology.

“We’re really driving our dealers to sell everything cellular and mobile app technology,” he said.

He also said a Texas dealer is the first among Guardian’s dealers to go completely paperless. Every one of the dealer’s approximately 40-50 sales reps has an iPad, which they use to do everything from the presentation in the home to the contract, he said.

His comments got me thinking about other aspects of the show that also were about the industry adapting to the future.

Take this morning, for example. I attended the ESA Eye Opener Breakfast, which honored a group of Security Systems News20 under 40 Class of 2012 professionals.

A panel discussion—led by SSN editor Martha Entwistle and featuring class member Laurie Jackson, VP gaming sales, North American Video; Mike Jagger, CEO and founder of Provident Security and an alumnus of the SSN 20 under 40 Class of 2008; and also Mel Mahler, CEO of ADS Security and a mentor for the class of 2012—talked about such topics as what companies can do to encourage their employees to become future leaders of the industry. You can’t get much more forward-looking than that.

Afterwards, I chatted with Scott Harkins, president of Honeywell Security Products, who attended the breakfast and said he found the panel discussion enlightening.

Harkins said Honeywell was not introducing any new products at this show. Of course, the company just announced earlier this month the release of some very forward-looking technology:  the LYNX Touch 5100, the latest version of the company’s popular self-contained wireless touch-screen security system; and the Wi-Fi version of Tuxedo Touch, a touchscreen security and automation controller with Z-Wave functionality.

Among other activities on Tuesday, I also attended a seminar titled “Achieving RMR from Home & Building Automation,” which focused on how market leaders are creating new RMR models around home automation. The panelists were Patrick Egan, president and founder of the Pennsylvania-based super-regional Select Security, and Greg McLochlin, head of the Honeywell Security Dealer Development Group.

During the discussion, McLochlin expressed a forward-thinking idea about the entrance of telecoms and cablecos into the security market.

“Are they a threat to RMR or an opportunity for RMR?” he asked. “Are they turning over rocks we never thought about turning over anymore?”

He suggested the latter. “They have a different view of the market,” McLochlin said. “They see it as a lifestyle sale as opposed to a life safety sale. We as independent dealers can learn from them."

Pet owners lapping up security

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Wednesday, May 9, 2012

The American Pet Products Association reported this spring that Americans spent nearly $51 billion on their pets. The organization said that's an all-time high—and security dealers, you should be aware the pet market is a “purr-fect” marketing opportunity for you.

Honeywell pointed that out in a blog posted today during National Pet Week, which runs May 6-12. Angela Remmert, a media specialist with Honeywell Security, writes that 72.9 million homes have pets and that many owners consider their pets family.

And she said Honeywell has many products that will appeal to such pet owners. “Our wireless pet immune sensors have been providing pet owners with interior protection since 1998. Then, the technology had pet immunity up to 40lbs. Today, our IS2500 Series ups the detection with selectable immunity for animals weighing up to 80lbs. Our CO and smoke detectors offer life-saving benefits and our outdoor contact can be placed on a gate to notify the owner if a gate is left open. With environmental sensors, you can even alert them to a low temperature or flood so they can ensure a safe environment.”

She also goes on to talk about a program Nashville-based ADS Security has to developed to protect pets: “ADS Security understands what pet owners are looking for from a security company.  In fact, they’ve created a program around it. It’s called ADS Pet Alert & Watch Systems (PAWS) [and is] designed … to keep pets safe in the home when owners are away. The program monitors smoke and CO levels and the monitoring center also keeps pet profiles on file for those who want to give additional info to help emergency workers remove pets safely in an emergency. In addition, they also have distributed hundreds of PAWS rescue decals across the Southeast, which are available to all pet owners within their service area.

One of the most popular parts of the program is Honeywell Total Connect, which they market as pet cams. From the road or at the office, these animal lovers can check in and actually see their loved ones, whenever they like. If you haven’t seen it already, take a minute to watch our video … You can embed it on your web site or YouTube channel to reach the pet owners in your area.”

(You can check out Angela’s blog here.)

So, if you have yet to put your mark on the pet security market yet, consider National Pet Week a good time to think about doing so!

Protect your customers from 'flood season'

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Friday, April 20, 2012

OK, up until now we’ve had kind of a drought this spring here in Maine, but normally this time of year is known as “mud season,” because of how wet the combination of melting snow and spring rain can make the ground. And lots of rain is in the forecast for the coming week, which is why a recent post about protecting homes from "flood season" on Honeywell’s The Security Channel Blog caught my eye.

Jason Lutz, district sales manager, Honeywell Security & Communications, wrote a piece titled, “Water Damage Prevention Is as Important as Security.” He said there’s a big market out there for water detection and flood protection that savvy security dealers should be taking advantage of. And the timing couldn't be better than right now.

Here’s more from his April 4 post:
 

Spring is flood season. Are you talking to your customers about the damages floods can cause?

Since 1929, Alarm Device Manufacturing Company (ADEMCO) and Honeywell Security have designed and manufactured products that make our world safer and more secure.  While we typically focus on perimeter and fire protection, I’ve found there is a huge untapped market for water detection and flood prevention.

Recently, a rental property of mine became a victim of a water leak that caused more than $4,000 in damage. I decided to investigate water damage claims and other insurances statistics. According to the National Flood Insurance Program, the average annual U.S. flood losses from 2001-2010 were more than $2.7 billion. Our research suggests there are about 22 million residential systems installed in the U.S.; how many of those systems include water detection?

Water detection is a great add-on to new and existing security systems and it’s as easy as making homeowners aware of the potential hazard of water damage and how easily they can reduce their risk. Many claims adjusters will tell you, if the homeowner had only known sooner, they could have shut off the water and deployed water drying systems thereby reducing the damage to the home.

To meet this need, Honeywell Security offers low-cost 5821 and 470-12 wireless water sensors that can be monitored through the central station or through Honeywell Total Connect event notification. They’re easy to install and multiple units can be installed throughout the home. Honeywell suggests installing these devices behind the dishwasher, refrigerator, and washing machines. Other great locations include around HVAC drip pans and near hot water tanks.

Recently Honeywell created the video below to demonstrate to homeowners how a variety of sensors, including flood detection, can keep them informed about what’s going on at home when they’re not there. It’s a perfect way to begin the conversation with your customers. And to help them realize how much a flood can cost, use the powerful interactive tool on the Flood Smart website that dramatically calculates the costs by the flood level. Check it out here.

And to bring the message to an even larger group, talk with your insurance partners.  When you’re out speaking with agents about security and life safety protection, start the discussion about water and flood detection and how a referral program can really benefit them.  Many insurance agents receive a portion of their compensation based on Loss Ratio Bonuses.  If we can help them reduce their homeowners’ risk and lower claim amounts, everyone wins.

Are you promoting your security solution this flood season? Let us know.

 

Totally re-engineered Total Connect 2.0

Honeywell debuts new solution at ESX
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06/06/2011

CHARLOTTE, N.C.—In its traditional spot at the front of the ESX show floor, the Honeywell booth was crowded with dealers on June 8. Several Honeywell executives were at the booth and eager to show off Total Connect 2.0, the company’s new technology platform that allows home and business owners to remotely manage their security systems and view live video via PCs, smartphones, tablets and other web-enabled devices.

Honeywell Security names new lead finance analyst

SSN Staff  - 
12/22/2010

MORRISTOWN, N.J.—Honeywell on Dec. 16 announced Harold Allen has been named lead finance analyst for Honeywell Security Group’s Systems business, which focuses on integrated systems, access control and video surveillance.