National Soccer Hall of Fame star Cobi Jones has a pretty cool house in California—a Spanish-style villa built in the 1920s. He also has an English bulldog named ZuZu that tends to slobber, as well as a wife and young child. I know all this because Jones’ home and family are protected by ADT.
Jones is a participant in an interesting new video advertising campaign from The ADT Corp. called ADT Home Turf. Not only does the video series feature virtual tours of famous athletes’ home for the curious—all the while explaining how the athletes’ ADT systems protect those homes—but it also is tied to a sweepstakes offering a free ADT system and sports tickets.
Here’s how ADT puts it: “Check out how ADT helps some of your favorite athletes secure their own home turf and … enter the sweepstakes for a chance to win an ADT system, a year of free monitoring, and a trip for 2 to a professional basketball playoff game including tickets, airfare, hotel and spending money.”
I got to learn that Jones has an affinity for tequila and that he gets his trademark dreadlocks professionally done. And I also got to see him deal with a “false alarm.” His smartphone notified him that his ADT system detected someone entering his garage side door. The intruder? ZuZu, who got a gentle scolding. Jones instructed his dog to play with dog toys instead of scoping out his in the garage.
After ADT spun off from Tyco this past fall, ADT's CEO Naren Gursahaney told me it's "not a moonshot" for the company to increase its residential penetration from the industry standard of 20 percent to as much as 40 percent. Clever ad campaigns like this should aid in that goal.