First, a quick primer on Google ads: Basically, you sign up for an account and then you “buy” keywords so that when someone types in that keyword, your ad appears either in that orange box above the real results or in that little “sponsored links” column on the right. The more common the keyword is, the more you pay. And you can bid on where your ad will show up, either first page or second page, etc.
Trust me. You don’t want to bother with the second page.
So, I’m the type of person that types in “security company” from time to time to see what comes up. I like to see whose Google zen is strong and pays attention to SEO, etc.
So, bonus points to American Alarm. When I typed in “security company” this morning, here’s what the right hand column looked like:
Since it’s now post-merger, what you’re basically seeing is ADT, ADT, ADT, American Alarm, ADT, ADT.
We all know that there are significant people who don’t want to work with the big giant corporation, no matter what the product is, and American Alarm has set themselves up nicely as the only alternative here to the “big giant corporation.” Well done, I say.
I also think it’s interesting that no one at ADT has converted those ad word buys. If you click on the Broadview one, it still takes you to a pure Broadview sell page that has no mention of ADT whatsoever. At this point, even though the brand conversion is ongoing, it seems like that’s counter-productive. And Brink’s? I guess you want to make sure if people still have a positive association with the brand that you pick them up, but shouldn’t we skip right to ADT at this point and get rid of that “newBroadviewSecurity.com” URL?