Many security companies produce holiday ads featuring their products. But Honeywell took an innovative approach in promoting security this season—actually commissioning a Nashville band, Telecommunicators, to create an original song, “You’re My Heart,” and using it in a music video that highlights the features of Tuxedo Touch.
The resulting video tugs at the heart while showing the ways Tuxedo Touch can enhance a family’s home life.
And Angela Remmert, media specialist at Honeywell Security, told me the music video carries benefits for dealers too.
“The song is free to download for dealers and consumers. It also gives dealers an opportunity to use the video on their web sites and social media channels as a holiday message, in case they didn’t have the resources to create their own,” she said.
David Gottlieb, Honeywell Security’s global marketing communications leader, summed up the holiday initiative in a recent blog post on Honeywell's The Security Channel blog by saying it shows “what our industry does is woven into … daily life.” Well said—and happy holidays!