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ADT goes after small business

Orbegoso: Opportunity is significant; only 50 percent of small businesses have monitored security
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04/14/2014

BOCA RATON, Fla.—ADT is going after small business with targeted offerings for specific vertical markets, the first of which it launched on April 10.

ADT, McAfee: Home security intersects with smartphone security

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Wednesday, January 29, 2014

I recently wrote about ADT’s announcement that it is partnering with Internet security provider McAfee this year to offer customers a plan that not only protects their homes, but their digital devices and data. Now a recent survey on how not protecting your smartphone can impact your security at home highlights just how important such a partnership is.

ADT made the announcement about McAfee at this year’s Consumer Electronics Show. Now, this week, ADT and McAfee released the results of the survey on how physical and digital security intersect in today’s world and how important it is for consumers to take steps to protect their online devices.

Their survey found that 39 percent of respondents “use technological devices to control their home security systems and 34 percent use smartphones to do so.”

But the survey of more than 1,000 consumers, which a press release said was commissioned by The Futures Company, indicated that about 51 percent of respondents “reported having their personal security compromised through both physical and online breaches.”

Disturbingly, however, the survey found that “respondents did not seem too concerned with protecting them, and many are comfortable sharing their passwords with others. Two in three smartphone users (67 percent) and tablet users (65 percent) report that they protect their devices with a password, yet nearly half (49 percent) admitted to sharing their password with at least one other person, risking their personal security and all the data found on their device.”

And, the press release said, “since over 33 percent of people use their devices to control to their physical alarm systems, and more than half of them fail to secure their devices with basic protection like private passwords, it seems our need for awareness in security is as great as the need for security itself.”

How will the ADT and McAfee partnership help?

Here’s what the companies had to say:
 

In the initial phase of the security collaboration, ADT will be bundling ADT Pulse, a complete security and automation solution that uses mobile technology, with McAfee LiveSafe, an award-winning data, identity, and digital device protection service. Together, the two services will provide an additional layer of protection for a customer's home or business, accessible through any web-connected smartphone or tablet. The ADT and McAfee partnership will develop a cohesive platform where users can easily protect their digital and physical domains from a single and centralized, easy-to-use portal. Together, ADT Pulse and McAfee LiveSafe service will establish new security standards and best practices that protect homes, properties, data, and personal identities.

"We are constantly seeking ways to increase protection for our customers in an increasingly connected and complex world," said Arthur Orduña, senior vice president and chief innovation officer at ADT. "Partnering with McAfee adds another vital layer of security to our Pulse solution with McAfee LiveSafe service, and opens up innovation opportunities for our platforms and products."

 

ADT at CES 2014: New partnerships expand security beyond the home

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Wednesday, January 8, 2014

ADT announced at the Consumer Electronics Show in Las Vegas this week that it is partnering with Ford Motor Company in 2014 to enable drivers to do such things as open garage doors or control their thermostats from a car.

The company also is partnering with Internet security provider McAfee this year to offer customers a plan that not only protects their homes but their digital devices and data. Additionally, ADT is partnering with health solutions provider Ideal Life to support its ADT Health platform “with real-time health management services.”

ADT also announced it has added enhancements to ADT Pulse—such as remote garage door control.

The announcements all have one thing in common: expanding ADT’s security reach beyond the customer's home.

“As a pioneer in the home security and automation space, ADT is focused on evolving the security industry by developing new ways for consumers to integrate our products seamlessly into their everyday lives,” said Arthur Orduña, senior vice president and chief innovation officer for ADT, in a prepared statement. ADT, which became an independent company in the fall of 2012 after splitting from Tyco International, had a booth this week at the CES show for the second year in a row.

Here’s more from ADT on the new PULSE enhancements, which will be available this spring:
 

ADT PulseVoice App: ADT Pulse Voice app offers the hands-free convenience of using voice commands to control nearly all areas of the home in the Pulse ecosystem, including lights, thermostats, door locks, small appliances and security systems. ADT Pulse Voice also responds to user’s vocal commands and provides auditory feedback on system status and confirmation of actions.
ADT Pulse Wireless Platform: The ADT Pulse Wireless Platform features an innovative and sleek design with an intuitive, touch-friendly user interface. The wireless control panel securely and safely manages all ADT Pulse controlled devices such as lights, thermostats, locks, and small appliances. Created with the user in mind, the ADT Pulse Wireless Platform is designed to deliver a non-invasive and seamless installation experience for homeowners, reducing installation time by half and avoiding any in-wall wiring.
ADT Pulse Remote Garage Door Control: To help ensure security and control at all access points of the home, ADT Pulse will feature remote garage door controls by incorporating leading technology developed by Linear LLC. This new feature will enable users to secure and control their garage door via the ADT Pulse smartphone app from around the corner or around the world.
Canopy App: Building on the trusted expertise of ADT home security services, the Canopy mobile application for iOS and Android provides users added personal protection and networking while on the go. Canopy enables users to identify the whereabouts of and communicate with friends and family members in a designated virtual circle. Additionally, the integrated ADT Chaperone feature provides a direct line to trusted ADT monitoring centers anytime and anywhere. ADT Chaperone is a subscription-based feature within the Canopy app that provides added protection and peace of mind in situations such as entering a dark parking garage or walking alone across campus at night.