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Tech use rising among older Americans

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Wednesday, May 31, 2017

I’ve been hearing a lot about PERS and mPERS lately. Specifically, I’ve been interested to hear views on how older PERS users feel about technology.

When discussing Essence’s Care@Home Active offering, which uses a Bluetooth connection to a smartphone, company head of marketing Rafi Zauer said, “The obvious question is: How many seniors have smartphones now-a-days? There’s ample evidence … [smartphone use] is going to become almost ubiquitous over the next few years with seniors for several reasons.”

Zauer continued, “The availability of old phones, or non-smartphones is depleting. … Plus, the baby boomers in the next few years are becoming seniors themselves, and we know baby boomers use smartphones almost across the board.”

Following that conversation, as well as others, I was interested to come across a new report from Pew Research Center, titled “Tech Adoption Climbs Among Older Adults,” which looks at older Americans and their stance on technology.

The report’s authors, Monica Anderson, Pew Research Center research associate, and Andrew Perrin, research assistant, had some interesting figures about the way older generations could view technology.

The report reads: “recent Pew Research Center surveys find that seniors are also moving towards more digitally connected lives. Around four-in-ten (42%) adults ages 65 and older now report owning smartphones, up from just 18% in 2013. Internet use and home broadband adoption among this group have also risen substantially. Today, 67% of seniors use the Internet—a 55-percentage-point increase in just under two decades. And for the first time, half of older Americans now have broadband at home.”

The report also mentions higher tech adoption in some areas among seniors that are younger, between ages 65 and 69. “Seniors ages 65 to 69 are about twice as likely as those ages 80 and older to say they ever go online (82% vs. 44%) or have broadband at home (66% vs. 28%), and they are roughly four times as likely to say they own smartphones (59% vs. 17%),” it read.

Though, the report also notes, that some seniors chose to “remain largely disconnected.” Anderson and Perrin write, “One-third of adults ages 65 and older say they never use the internet, and roughly half (49%) say they do not have home broadband services. Meanwhile, even with their recent gains, the proportion of seniors who say they own smartphones is 42 percentage points lower than those ages 18 to 64.”

I’ll be curious to find out if increased technological familiarity among seniors will change the way PERS devices are designed in the years to come. 

Essence to release mobile solution

Rafi Zauer calls Care@Home Active a ‘step forward’ for mPERS
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05/17/2017

HERZLIYA, Israel—Essence announced a new PERS product for a more mobile demographic today, the Care@Home Active, which Essence’s head of marketing Rafi Zauer called a “seamless extension of current PERS capabilities.”

Affiliated and Essence USA launch new PERS program

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Wednesday, May 10, 2017

UNION, N.J.—On Monday, connected living solutions provider Essence USA announced a new program, created in partnership with Affiliated Monitoring, to benefit dealers of Essence’s PERS products.

“The fully customizable program gives dealers a range of options about how to best run their PERS offerings, including order fulfillment - direct to the consumer or distributed to the dealer, customer service, invoicing and collections, equipment retrieval and refurbishment, and branding options,” the announcement read.

“PERS is a major focus at Affiliated,” Daniel Oppenheim, Affiliated’s vice president, said in a prepared statement. “We are excited to be able to provide this advanced system to our dealers who are interested in a turnkey PERS program.”

“We can customize a program for any dealer to make it easier to get into PERS,” Affiliated Managing Director Mike Zydor said in the announcement. “For the dealers already in the market, we can provide access to preprogrammed, leading-edge products at discounted rates.”

Essence’s Care@Home suite of PERS products benefits both dealers and end-users, Essence said in its announcement. The offering has a large radio communications range for devices, “allowing users maximum flexibility in moving around their home and property. They also offer a wide variety of safety and security sensors, giving dealers an attractive and scalable offering for their customer base,” the announcement said.

“Essence is on the forefront of in-home PERS technology and has a veteran management team behind it,” said Yaniv Amir, President, Essence USA, in the announcement. “Essence historically has only worked directly with larger players in the space, and we are excited to now bring our products to all Affiliated dealers.”

The program is scheduled to launch within the Affiliated dealer network at the end of May.

Essence notes trends from 2016, makes predictions for 2017

Dealers will find additional revenue streams by harnessing analytics, company says
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01/24/2017

TEL AVIV, Israel—Smart home device provider Essence made some predictions about 2017’s landscape for the Internet of Things.

A voice on the PERS market

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Wednesday, July 27, 2016

HOBOKEN, N.J.—Voice activation has been an interesting topic that I’ve seen coming up more frequently when I hear about PERS—most recently when I spoke with Ritch Haselden, VP of sales at Essence Group, this week about Essence’s upcoming products, and what it takes to include voice activation. 

One of the things he highlighted in the company’s product roadmap is Essence’s VPD, and Haselden told me a lot about what went in to setting up voice capabilities in the company's VPD—standing for Voice Panic Detector. "The VPDwill be available for purchase this summer and is expected in the next few weeks," Haselden said.

“What that’ll allow somebody to do is be able to activate a pendant by saying a particular phrase of a particular series of words,” he said. The product is always listening for a particular phrase, he said, and when it hears that phrase it would act like a button press on the PERS unit.

Haselden said that, further on down the road, Essence could use voice activation to open up two-way dialogue with the central station.

The company has been testing the phrase “Call 911,” Haselden said. The process of picking a phrase to test was intensive, he said, making sure that it wasn’t common enough to be said in everyday conversation or on the television, but still easy to remember.

Testing involved a large variety of different people, saying the test phrase, “Call 911,” in a variety of pitches. “We’ve been testing in all kinds of different scenarios to make sure that we’re really getting down to a really quality product that provides a low rate of false alarms,” he said.

Essence would consider customized phrases for different companies if they requested such, Hasleden said, “Our process internally is we would at least test that phrase, but we’re definitely going to provide a lot of feedback and information on: Is that a phrase that (A) people can remember, (B) that people can actually articulate well, and (C) does the technology differentiate the words well enough so that it provides a solid response.” 

ESX Panel: To PERS or Not to PERS

Speakers underline necessities for monitoring PERS
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07/01/2015

BALTIMORE—Monitoring PERS and mPERS is different from monitoring traditional alarms, ESX 2015 panelists said in the “To PERS or Not to PERS” educational session, and those who can’t handle all that monitoring PERS entails in-house might be better leaving that the market to central stations that can.

NationWide enters mobile PERS market

VP of sales and marketing: Offering has huge upside
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02/12/2014

FREEPORT, N.Y.—NationWide Digital Monitoring, which earlier this year expanded its footprint in the Southeast, is now stepping up its presence in the PERS space with launch of its first mobile PERS unit.