In a recent SSN News Poll readers said that DIY offerings can add new streams of revenue to a traditional security business and open a company up to new customers. A couple of those respondents specifically pointed to the DragonFly offering from Honeywell, which pairs DIY installed equipment with professional monitoring.
Earlier this year, Bart Didden of USA Central Station started a new venture, Security Dealer Network, or SDN, to help dealers offer the DragonFly product with professional monitoring from USA Central.
This week, SDN announced that its heard some positive feedback from dealers.
“As a professional security dealer and installer, I’ve been concerned about the quick growth of DIY security products. The DragonFly Security System gives me the chance to get a piece of that business, along with the confidence that my customers are getting the quality of products that I would want to represent my name,” Kimberly Rescigno, director of sales and marketing for Security Specialists in Stamford, Conn., said in a prepared statement.
“This program gives us the ability to offer a tried and true product with a high performance rating as a DIY product. There is absolutely no risk for us to participate. And the upside—a new source of profits that could be substantial,” Patty Terada, president of Alarm & Access Control Technologies, Inc., located in West Linn, Ore., said in the announcement.
Joseph V. Bonafede, president of Technocality Inc. of Hamilton, N.J., said in a prepared statement. “Anyone on the front lines who is selling and installing security systems knows that DIY video and security products have become a main source of competition. As the old saying goes, ‘If you can’t beat ‘em, join ‘em.’ That’s exactly what SDN allows dealers to do with its unique do-it-yourself video surveillance products and central station monitoring offering.
SSN spoke with Didden in Las Vegas at this year’s ISC West to hear about some of the initial responses to SDN and the DragonFly offering. Click here to watch the ssnTVnews interview.