The BusinessDictionary defines “actionable intelligence” as data “that can be used to boost a company's strategic position against industry peers.” But with a new partnership announced this week, Vivint is using data collected from sensors in smart homes to “identify actionable insights to enrich their customers’ lives.”
Provo, Utah-based home automation/home security company Vivint has partnered with Cloudera, which offers businesses “one place to store, process and analyze all their data,” according to a July 15 news release.
Palo Alto, Calif.-based Cloudera provides businesses with “fundamental new ways to derive value from their data.” In Vivint’s case that means, according to the news release, that “for the first time, Vivint is able to apply a new lens to data generated from intelligent devices and systems embedded with sensors in and around homes.” More than 100,000 data points “from smart sensors embedded in devices [are now] visible with Cloudera,” the release said.
Brandon Bunker, Vivint’s senior director of customer analytics and insights, put it this way in a prepared statement: “Vivint has been at the forefront of the connected home for decades, and now with the emergence of [the] IoT (Internet of Things), we are truly able to innovate by collecting and analyzing vast amounts of data from sensors embedded in our devices. We've taken that one step further with Cloudera and can now look across many data streams simultaneously for behaviors, geo-location, and actionable events in order to better understand and enrich our customers' lives.”
Vivint has more than 800,000 customers using various third party, smart-enabled devices, the release said. Each home has from 20 to 30 sensors, it said.
Here, according to the release, is how Cloudera’s services will make a difference with data from those sensors:
“Many of those devices come in the form of thermostats, smart appliances, video cameras, window and door sensors, and smoke and carbon monoxide detectors. Without a central internal repository to gather and analyze the data generated from each sensor, Vivint was previously limited in its ability to innovate and to add higher intelligence to its security offerings. For example, knowing when a home is occupied or vacant is important to security -- but when tied into the heating, ventilation and cooling (HVAC) system, you can add a layer of energy cost savings by cooling or heating a home based on occupancy. Similarly, by adding geo-location into the equation, you can begin to adjust temperature changes to a home based on the proximity to an owner's arrival, for instance, when the owner has a connected vehicle.”
Such "actionable intelligence" would be a sellling point for Vivint because consumers can save from 20 to 30 percent in energy costs by turning off their HVAC systems when they’re away or sleeping, the release said.
Vivint said it chose Cloudera because it has a proven track record and a very broad “big data ecosystem, to ensure support as more and more devices are connected to the Internet each day.” The company also ensures the data’s security, the release said.
And that traditional definition of “actionable intelligence,” about boosting a company’s position against industry peers?
Well, that’s actually a part of the partnership too, according to Vivint. “This platform has differentiated our business and given us a tremendous competitive advantage,” Bunker said in his statement.