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ASG Security

ASG acquires National Alarm Systems, moves into new region

Brings $300,000 in RMR, allows ASG to ‘catapult growth’
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02/05/2014

BELTSVILLE, Md.—ASG Security has acquired a “platform for hyper-growth” with the Jan. 31 acquisition of National Alarm Systems of Ft. Lauderdale, Fla., a buy that will propel the super-regional to $10 million in RMR by the end of 2014, Joe Nuccio, ASG CEO, told Security Systems News.

ASG buys bolt-on in Louisiana

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09/12/2013

BELTSVILLE, Md.—Super-regional ASG Security is “having a strong sales year so far in Louisiana” and it’s also building density through acquisitions in this region, ASG CFO Ralph Masino told Security Systems News.

ASG, guard company team up?

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Thursday, September 5, 2013

I received an announcement today from Davis Mergers and Acquisitions Group about super-regional security company ASG establishing a strategic relationship with Ray Cannedy Security & Investigations (RCSI), a guard company based in Wichita Falls, Texas. According to their website, RCSI is a provider of: patrol service, armed and unarmed guard service, courier service, and armored car service. Davis Mergers and Acquisitions Group represented RCSI in the transaction, the announcement said.

Integration companies partnering with guard companies is a trend we've seen lately. Securitas and Convergint partnered in 2011. Here's that story. Stanley partnered with U.S. Security Associates in April. Here's that story. And in 2009 guarding giant G4S got into integration with the acquisition of Adesta. Here's that story.  So I assumed at first that this was the same sort of partnership, except on a much limited basis. However, I just spoke to Ralph Masino, CFO at ASG, and he clarified that the deal was, in fact, a  small account acquisition deal.  RCSI historically has done both guarding and some limited alarm monitoring, he said. The company decided to shed its  alarm monitoring accounts, which were acquired by ASG, Masino said. RCSI is still continuing with all of its guard services.

 

 

Market void: Technology and demand await next development in hosted video

Experts say security companies need to take the hosted video plunge, and commit to training their sales people
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08/21/2013

Although hosted video has not yet dominated the security scene as some predicted a few years ago, the hype may eventually be justified. Integrators who have made the switch from selling analog to digital cameras and other industry experts say the future is now for hosted video surveillance.

ASG closes four deals in Q2

Adds $114k in RMR and an office on Long Island
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07/02/2013

BELTSVILLE, Md.—In the past three months, ASG Security closed four acquisitions that bring an additional $114,000 in RMR.

Your RMR on steroids

Pump up growth by adding what’s hot, experts say, and also by focusing on what might not be
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05/29/2013

YARMOUTH, Maine—Home automation and interactive services get most of the headlines when it comes to generating additional RMR, but alarm companies may be leaving money in the field if they’re overlooking more basic opportunities, experts told participants at a recent ESX webinar.

Goldman, Beekman see value in NorthStar

The Utah summer-model company says those two new equity partners will enable it to grow faster
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05/22/2013

OREM, Utah—The fact that Goldman Sachs and The Beekman Group are NorthStar Alarm Services’ new equity partners is a “vote of confidence” in that summer sales company, according to Henry Edmonds, president of The Edmonds Group, which facilitated the transaction.

Post tornado, ASG employees tout 2GIG severe weather alert

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Wednesday, May 22, 2013

Yesterday afternoon I spoke to some Oklahoma-based employees of super-regional security company ASG Security. Thankfully, all employees and employee families are safe, according to Bob Ryan and Ralph Masino of ASG, but many were witnesses to the destruction that occurred May 20.

All touted ASG Connect, ASG’s interactive home security panel which it OEMs from 2GIG. ASG provides the “Severe Weather Alert”  service (powered by Alarm.com) to its Oklahoma customers free of charge, Ryan told me.

Bobby Walker, sales manager in ASG’s Oklahoma City office, lives in Moore. On Monday afternoon, he saw that the storm was bearing down and went to retrieve his son from school, which is located two miles away from the Plaza Towers Elementary School where several children died in the tornado.

“When I got there, they said they were not checking any more students out and we needed to take cover,” Walker said. “I found the room my son was in and we were told to take cover. … It was the scariest moment of my life. I was lying on top of my son and it sounded like canon balls were hitting the side of the building. Thuds, huge thuds and [sounds like] a jet engine firing up outside the building.”

The tornado passed in a matter of minutes, but when Walker and his son went outside, “it looked like a bomb dropped, houses were obliterated, every telephone pole was down. It was mass chaos,” he said.

Walker had two more children to retrieve. The road was impassable for cars and Walker’s car was totaled anyway, so he and his son walked the five miles to the school his other children attend.

There was no cell coverage and in neighborhoods along the way, “it was rubble propped up by more rubble.”

He feared the worst, but as he and his son got closer to the other school, there was less and less destruction. All of his children were fine, and his house, a few miles away was not seriously damaged.  (Walker took the photos in this blog on his iPhone during his walk home.)

Walker and Joshua Jones, ASG VP and GM Oklahoma region, both said the 2GIG Severe Weather Alert was key to alerting many residents about the tornado.

Jones said his system alerted his wife to turn on the television. “She was home, but she wasn’t watching TV,” he said. Once she saw the severity of the storm, she called Jones and told him to retrieve their children from school.

“If you live in Oklahoma and you don’t have 2GIG with Severe Weather Alert, you need to rethink it,” Walker said.

“So many storms happen in the middle of the night, you never get the warning our 2GIG panel gives us. … it saves lives just like fire protection,” Walker said.

ASG has nearly 6,000 “2GIG protected customers in Oklahoma” and more than 2,000, 2Gig/ADC systems installed in the Oklahoma City/Moore, area, all of whom received a critical server weather alert on their 2Gig system,   according to Bob Ryan.

For more tornado coverage, see “Oklahoma integrator High Tech Tronics rides out storm”, Tornado spares CSG Office in Oklahoma City, and “Experts: Schools can prepare successfully for disasters like tornadoes”

Big buy, another new region in store for ASG?

CapitalSource leads deal, brings in three new lenders
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04/03/2013

BELTSVILLE, Md.—Anticipating new acquisition opportunities, ASG Security last week closed a deal to increase its credit facility by $20 million, to $270 million.

At ASG Security, hosted video is hot

Super-regional takes inspiration from the intrusion sales model
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02/13/2013

BELTSVILLE, Md.—ASG Security is touting its hosted video offering as its “pathway out of analog.” In fact, its new ASG Video offering is taking off at such a rate that executives believe one year from now, the company’s sales force will sell only IP cameras—no analog at

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