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Universal Security and Alarm Inc.

New resi dealer eyes Southern California market for growth

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Monday, October 27, 2014

LONGVIEW, Wash.—Aaron Wenner, the owner of Universal Security and Alarm Inc., which got up and running here in April as an authorized Monitronics dealer, is looking to the Southern California market to expand, primarily because of “its nice, big retirement community.”

“Those door-knocking companies only work four to five months out of the year, but we need to work year round, especially when it gets darker earlier; these (retirees) are home during the day,” he said during an introductory phone call with Security Systems News.

Universal “doesn’t do a whole lot” of door-knocking,” although Wenner did when he worked for Utah-based NorthStar. He got tired of coming in “behind others who had totally ripped off customers,” he said.

The company, which promises “no sneaky fees,” has been doing well since its start-up, he said.

“We have a unique opportunity with Monitronics. We can sell our contracts to them or keep them for ourselves—it’s totally up to us which ones we keep,” he said. So far he has kept 200.

The company offers residential and commercial alarm systems, medical alert buttons and fire monitors to customers in Washington, Oregon and California. The wireless systems also provide remote access.