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AMAG to sell Salient video products under Symmetry name

Wednesday, April 22, 2015

AMAG's big announcement at ISC West was about selling Salient's video products under AMAG's Symmetry name. In an email interview, Matt Barnette characterized the deal as different from its partnerships with other manufacturers. Known for its Symmetry line, AMAG Technoloigies is a provider of access control and integrated security management systems for government and commercial customers.

"Traditionally, we do not resell another technology partner’s products under the Symmetry brand, but this partnership will lead us to faster and greater innovation," Barnette said. 

"We are offering Symmetry CompleteView VMS, Symmetry PowerProtect NVR platform, Symmetry TouchView Mobile Apps and the Symmetry Dual and Quad monitor Guardstation client workstations. These products augment our current Symmetry VMS, Encoders and HD camera lines," he added.
Asked what drove this partnership, Barnette said that AMAG has worked closely with Salient Systems through its Symmetry Extended Business Solutions Program. "They have been a proactive partner, and were always quick to update the integration with our Symmetry product whenever new features were available. Salient valued the technology integration between our two companies and made upgrading the integration a priority. We recognized what a great partner they are, and so did our customers, so it made sense to enhance the partnership."

Barnette said that AMAG and Salient's product management and engineering groups will jointly develop "a unique set of features and future products that will only be available through the AMAG channel."

"Salient offers a VMS and NVR platform, along with a robust mobile app. Many of our customers were looking for the features in the Salient platform and chose to either integrate their Symmetry system with Salient or use it as a stand-alone product," Barnette explained.

The tighter integration will make the system easier to use and may open up "opportunities now for future customers looking for a robust and more standardized access control and video management solution."

AMAG will continue to support its existing Symmetry VMS, encoders and HD cameras, along with its other video management and camera partners. "Our own video product line and existing relationships with video partners are very important to AMAG. Ultimately, what we are accomplishing with this partnership is the creation of products with new unique value and to give our customers more choices," he said.

AMAG Technology is based in Torrance, Calif., and has offices throughout the U.S.