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Elizabeth Lasko

CSAA is now The Monitoring Association

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Wednesday, March 22, 2017

VIENNA, Va.—On March 16, CSAA announced that it is officially The Monitoring Association.

To recap: the name change was discussed among members in the second quarter of 2016. It was voted on, and passed, during CSAA’s general membership meeting in early June, 2016, in Fort Worth, Texas.

SSN spoke with executive director Jay Hauhn and the organization’s vice president of marketing and communications about CSAA’s plans for 2017, including the process of changing the name.

In a letter to the CSAA membership, president Pamela J. Petrow noted that “our new name reflects our renewed commitment to our mission: to advance the professional monitoring industry through education, advocacy and public safety relationships. It also emphasizes our long range goals to grow the association beyond our traditional services to embrace the opportunities of our changing industry.” She added that the new name’s meaning “will be reflected in all future initiatives of [the] association.”

Association programs including Five Diamond, Excellence Awards, Online Training, and the Annual Meeting and Fall Operations Management Seminar are also undergoing rebranding and will be re-launched under the new name, the organization noted in its recent announcement.

“The term ‘Central Station’ no longer has wide recognition outside of our industry,” Lasko said in the announcement. “Our new name will facilitate our efforts to educate the public about the critical role TMA members play in public safety,” she said.

“Monitoring life safety events in the traditional central station model remains our core business,” Hauhn said in the recent release. “That will not change. However, our demographics surveys show that members increasingly monitor more than traditional fire and burglar alarms – they monitor medical devices, access control, and other non-emergency but meaningful events. Our new name allows room for the association to encompass all the areas our members are beginning to monitor and any into which they may move in the future.”

TMA’s website can be found at www.tma.us. Member ID numbers and login information for the website will not change. TMA staff will use the email suffix “@tma.us.” All emails to the previous “@csaaintl.org” address will be forwarded.

CSAA prepares for 2017, changing name to The Monitoring Association

New name will be joined by new look, logo
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01/16/2017

VIENNA, Va.—Over the course of 2017, as the Central Station Alarm Association transitions to The Monitoring Association, it will get a new look, new logo.

CSAA meeting draws crowd

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Wednesday, September 9, 2015

More than a month in advance, CSAA’s hotel block for its annual meeting sold out. Talking with Elizabeth Lasko, the organization’s VP of marketing and communications, this booking was faster than in previous years and AHJ presence alongside expanded educational sessions might be why. The meeting will be held in Sonoma, Calif., Oct. 10-14.

“We are pleased to have sixteen representatives from AHJ organizations attending, our largest representation in several years,” Lasko said, which includes Chiefs of Police, State Fire Marshall and Sheriff organizations. These groups have time both by themselves and with the CSAA members, she said. “They’ve got their own unique challenges that they want to alarm industry to be aware of, and we’re working hard to build those relationships.”

“We think that we’ve done a good job listening to the members who said they want to see a ramped-up education program,” Lasko told me. “[Members have] responded by signing up early and in high numbers.”

The meeting has three featured speakers, covering topics such as cybersecurity as it pertains to alarm monitoring, and understanding different people and personalities. Lasko also pointed to a session on understanding what current health care trends mean for employers as a key benefit for attendees.

There is still space for more attendees at the meeting; they would just need to make other hotel accommodations.