KENNESAW, Ga.—In the past 30 days, Loud Security has closed on three local acquisitions, moved to a new corporate office almost three times the size of its old one, and signed new contracts with national homebuilders who expect to do nearly 3,000 closings during the next
KENNESAW, Ga.—Take your security company out to the ballgame when it comes to advertising. That’s an approach that Loud Security, a regional based here, is taking this year, and president and owner John Loud suggests that other security companies might benefit from sports-centric advertising campaigns as well.
KENNESAW, Ga.—In 2011, Loud Security considered making as many as nine acquisitions, but ended up turning them all down. But now, with 2012 barely under way, Loud has made two acquisitions in its backyard.
I’m in Dallas at the ESA Leadership Conference and ESI Forum.
If you’re at the event, check out the educational session I’m moderating today. It’s called "What the Arrival of New Industry Entrants Means for your Business"
The panelists are Joe Nuccio, CEO of ASG Security, and John Loud, president of Loud Security. We’ll be talking about the cable and telco companies that are playing in security now.
There are seven at last count, and they’re not all taking the same approach. We’re going to take a look at who the new entrants are, analyze their offerings and approach, and talk about what traditional security companies should keep in mind as the competitive landscape shifts.
KENNESAW, Ga.—Loud Security, a regional security company based here, made its fifth acquisition of 2010 last week, with the purchase of Helping Hands, a family-owned security company based in Cartersville, Ga.
“This brings 450 accounts, mostly residential with a little commercial, and it’s all right in our backyard, right in our footprint. It’s a wonderful addition,” said John Loud, president of Loud Security.