Custom Design defines value of security

NEW YORK--With more and more corporate end users looking for information on the value of their security system, Custom Design Communications has begun to provide clients with a breakdown on the return on investment for installing such systems. The idea came as customers of Custom Design asked for financial analysis, such as how to budget for a security system and what is the payback. "It has grown out of necessity," said Don Skorka, senior vice president of Custom Design, about the company's entrance in providing this sort of information. "People are trying and struggling with the effort to come up with a budget that makes sense and then try to sell it to the chief financial officer or chief executive offficer." Now, the company is routinely offering these services to its customers. According to Skorka, 10 percent of customers are tapping into the company's security system budgeting service. That percentage is expected to double or triple over the next year. This is not the first time Custom Design has taken a unique approach in the security market. The datacom company entered the security industry in 2003 when it brought on board systems integration expertise by hiring Skorka. The idea was to marry telecommunications and security systems integration to provide customers with a single resource for both needs. As part of the service, Custom Design will also identify for its customers soft security targets, such as analyzing current security methods or procedures, and helping with network security. "What we try to do here is differentiate ourselves and go the extra mile for our clients," said Neil Breslau, president and chief executive officer of Custom Design.