'20 under 40' 2014—Troy Iverson
Troy Iverson, 37
Vice president sales and marketing, AvantGuard Monitoring, Ogden, Utah
What inspired you to get into the security industry?
I was great friends for many years with Josh Garner, CEO and president of AvantGuard Monitoring. When he purchased the company in 2007, he needed help growing the business. I was in sales in a separate industry, but he called me, said he needed some help and made an offer I couldn’t refuse. That’s how I got involved in security, and the last seven years have been great. It’s a fun industry to be a part of and I’ve enjoyed growing this company.
What can be done to boost the ranks of young people in the industry?
I go to many industry shows across the country, and I’ve seen a lot more youth over the last five years, many more younger players in the industry, which is exciting. As I think about it, it all draws back to technology. The younger generation is looking for the latest and greatest in technology, and the industry is improving every year on that front. As that continues to take place, more young people are going to enter the industry. We’ll also have to continue to educate our universities and tech departments about the exciting world of security, while letting them know this is industry is going to be highly tech-driven.
Where, in terms of technology and trends, do you see the security industry going next?
I think the biggest growth will continue to be in home automation and interactive services. There’s a great opportunity there for sustained growth. Video surveillance with video verification will continue to rapidly expand in adoption as well, and that will definitely help resolve some of the issues with false alarms. I think you’re going to see a lot more video surveillance systems being controlled from mobile devices. Also, the modern look you see in panels now is going to continue to drive growth on that front. We’re witnessing the rise of sleek, modern-looking, touchscreen panels that are user-friendly in the same way mobile phones are.