3xLOGIC purchase of Infinias completes cloud offering

Business intelligence capabilities sealed three major deals
Wednesday, March 11, 2015

WESTMINSTER, Colo.—With the purchase of cloud-based access control provider Infinias, 3xLOGIC has acquired the missing piece of its integrated security solution.

3xLOGIC capabilities previously included video, notably its VIGIL VMS and its VIGIL Trends software—a suite of business intelligence analytics.

“We went hunting for [an access control] solution and identified Infinias as a complete fit,” 3xLOGIC CEO Matt Kushner said.

“You fuse the three—cloud-based analytics, video and access—and I would argue that we’re the best-of-breed totally integrated managed security solution,” Kushner said.

3xLOGIC on March 5 announced the acquisition of the access control product lines of Infinias from Observint. Observint had owned Infinias since 2012.

An undisclosed number of Infinias employees, including former Infinias president Wayne Jarred, joined 3xLOGIC.

“Wayne Jarred is now leading our engineering operations as VP of engineering and will take a seat at the executive table,” Kushner said.

3xLOGIC is privately held and now has 150 employees. In addition to its headquarters here, it has offices in Indiana, Florida, Canada and China. Adding Infinias, 3xLOGIC now has about 800 dealers.

Kushner joined 3xLOGIC 20 months ago with a plan to accelerate growth by “hiring the right people … and simultaneously growing the product portfolio.”

In that time, 3xLOGIC has had several notable wins including Big Lots, a retailer with 1,500 locations, Murphy USA with has 1,400 locations and 99 Cents store, another multiple-location retailer. Those three retailers alone “represent $10 million in sales” for 3xLOGIC, Kushner said.

“Business intelligence allowed us to win these deals,” Kushner said. “Once they saw the level of problems we can solve, we sealed the deal.”

Kushner said the intuitive interface “allows anyone to become an analyst and start solving business problems.”

Because they had a common customer, 3xLOGIC is already integrated with Infinias. However, 3xLOGIC will now do a “much deeper integration, moving the video functionality inside Infinias and the access control capability [into the VIGIL VMS.]”

What about the reluctance of some integrators to embrace cloud-based solutions?

“Corporate America [such companies as Google, Apple and Microsoft] is moving to cloud-based solutions,” Kushner said. “[Integrators] who continue to offer conventional access and video are going to be adding to a shrinking market. The new, growing market is cloud-based managed services. The giants are driving it now.”