ACA adds dealer marketing service

Helping dealers battle attrition
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Monday, January 19, 2015

NEWTOWN SQUARE, Pa.—Alarm Capital Alliance launched a new web application for its dealers to help with attrition.

The new ACA Marketing Services application provides ACA dealers with information and tools to help market their companies.

One of the biggest issues for dealers is battling attrition, Tammy Beil, SVP of marketing for ACA, told Security Systems News. “We think marketing collateral and marketing support helps them do that.”

“What we’re providing here is … specific marketing collateral. It’s really [about] helping them grow their business,” Beil said.

ACA identified “main pieces that we know all dealers and all businesses use,” said Beil. This includes door hangers, fliers and welcome cards, which can be ordered through the service.

This application was added on to ACA’s existing dealer portal and took three months to develop, she said.

“We will continue to build out, based on requests that we get for different things, what I would call a library of marketing collateral,” she said.

“We really want people to consider us as a resource for them if they have questions, particularly about growing their business and/or selling accounts or selling their business,” Beil said.

ACA surveys its dealers about what services they are looking for, and those responses factor into the services ACA offers, she said.