The biggest and the newest at ISC West

IDIS, a newcomer to ISC West, has one of the ten largest booths at the show
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Wednesday, March 18, 2015

LAS VEGAS—At the 2015 ISC West show, exhibitors put a lot of thought into their booths—rather literally with Hikvision’s “Thought Theater”—and some companies, like IDIS, are using big booths at ISC West to introduce themselves to the industry.

IDIS, a global manufacturer, is setting up a 2,800 square-foot booth—one of the top 10 biggest booths at the show this year—as a first time exhibitor. This booth heralds IDIS’ entrance into the U.S. market, IDIS said.

The 10 largest booths at ISC West in 2015 will be: Honeywell, Tyco, Samsung, Axis, UTC, ASSA ABLOY, Pelco, Bosch, IDIS and Nissan, according to Steve LaRoche, director of sales for Reed Expo which organizes ISC West.

Photo: IDIS plans to make a statement with this first time booth being among the 10 biggest this year.

South Korea-based IDIS has been an OEM manufacturer of security products for a number of years. Four years ago IDIS launched its own brand of products including cameras, monitors, NVRs, hubs, switches and other video surveillance components, Bryant said.

“We’ve successfully [launched] in Europe and the Middle East, and ISC West in April will be our launch into the Americas,” Keith Drummond, senior director of sales for IDIS, told Security Systems News.

“We are here to really be a game-changer in the industry. Just the size and location speaks to that,” Drummond said.

“We’re going to be bringing … upwards from 40 people into the booth,” Drummond continued. “Many of those will be executives coming from our headquarters in Korea.”

Drummond identified retail, K-12 education, commercial verticals, casino environments, and banking as key markets for IDIS Americas.

Hikvision USA has a similar plan, jumping to a 2,400-square-foot booth from the previous year’s 400 square-feet.

“We’re really using this show as an opportunity to demonstrate the commitment that we have to the North American market,” Doug Wheaton, marketing communications manager for Hikvision USA, told SSN.

New for Hikivision USA is “a stage in the front of the booth that will allow us to demonstrate [for] and educate our customers.” This area is called the “Thought Theater.”

“The theme we’re doing is ‘smart,’ ” Wheaton said, “So, in addition to these educational opportunities we’re providing, we’re also going to do a kind-of ‘Jeopardy’ game-show attraction that’ll allow people to win prizes.”

David Gottlieb, global director of marketing communications for Honeywell Security Products Americas, told SSN by email about this year’s booth design; “The booth, with its open, airy contemporary look is designed for an enhanced interactive experience.”

Photo: Honeywell's booth for this year is also among the 10 biggest.

When asked what booths to keep a lookout for, Trish Moubayed, sales executive for Reed Expositions, pointed to the joining of Tri-Ed, Anixter and Clark into one booth at the show. Anixter acquired Tri-Ed announced in August 2014.

According to Liz Cohen, director of marketing for Anixter, the booth will be about 2,800 square feet, incorporating all three brands prominently.

“Our design is going to be very crisp, clean and streamlined, but you’ll definitely see all three brands fully represented there,” Lynette Baranowski, director of marketing and communications for Tri-Ed, told SSN.

“[It’s] a huge presence and a huge change in terms of an upgrade for the Anixter and Clark booths,” she said “We’re typically in a 20-by-30 [foot] footprint so this larger presence very exciting for us,” Cohen said.

For the first time, Tri-Ed is partnering with ISC West for a NASCAR promotion to draw people into its booth. Tri-Ed will hand out a booth “passport” to be filled with stamps from various manufacturers at their booths, a NASCAR simulator, and giving away 2015 NASCAR tickets.

In the past, Anixter’s booth has focused on hospitality, Cohen said, and that is a theme also brought into this collaborated booth.