Company acts on plan
NEPTUNE, N.J. - Committing to a plan to grow the business is all it took to increase yearly revenues to nearly $7 million last year from $2.5 million four years ago, according to John Ventrella, president of Systems Sales Corp.
Ã¢â‚¬Å“We made the conscious decision to grow the company,Ã¢â‚¬Â said Ventrella, who founded the business in 1981 and predicts revenue for this year will climb to $9.5 million.
Expanding its service and sales department was included in the companyÃ¢â‚¬â„¢s growth strategy. The expansion allows it to support larger and more sophisticated sales, as well as hiring a service manager and operations manager. In recent years, headcount at Systems Sales Corp. has more than tripled.
Ã¢â‚¬Å“We wanted to be a company that attracted good talent,Ã¢â‚¬Â he said. With the right people, the company would have the credibility it needed for the new market segments it intended to approach.
Systems Sales Corp., a designer and provider of maintenance to commercial communication and life safety systems, credits fire-related accounts for 65 percent of its business. The majority of the companyÃ¢â‚¬â„¢s work is new and retrofit contracts for public schools within New Jersey.
Fueling his desire to grow was the lack of one, strong force leading the industry within the state.
Ã¢â‚¬Å“We didnÃ¢â‚¬â„¢t see any dominate fire providers,Ã¢â‚¬Â he said. Ã¢â‚¬Å“We saw an opportunity to grow.Ã¢â‚¬Â
Around the same time the company decided to increase its workload, New Jersey passed a law that calls for an investment of $8.6 billion over 10 years for the construction and renovation at 31 special needs school districts within the state.
Ã¢â‚¬Å“Schools have always been a big part of our business,Ã¢â‚¬Â said Ventrella.