Damar keeps eye out for youths

Looks for larger presence in residential alarm, home safety sector
Tuesday, June 1, 2004

SARNIA, Ontario - In an effort to increase its presence in the residential security market, Damar Security Systems has begun offering an automated notification service for working parents whose school-age children arrive home to an empty house.

The program, called Latch Key Kids, tracks a specific user’s exit and entry through a monitored security system using a user identification number associated with an individual’s access code.

Although the technology can be used to track any specified user, Damar’s decision to focus on the family market has hit a cord with local parents.

“Lots of customers have expressed interest,” said Dave Lavoie, sales manager at Damar. “It offers them some peace of mind.”

When an authorized user disarms the monitored system, an e-mail will be sent to a listed parent notifying him that the child has arrived home safely. The program’s ultimate goal is to reach complete automated notification, but it can also work using telephone notification options.

The system, which is currently fully operational although the marketing end is still in its infancy, allows Damar to expand its reach in the residential arena, branching out from the majority of commercial and industrial accounts it currently handles.

“We want to grow in all aspects of the security alarm business,” said President Dave Currie.

Currie, who founded the company 34 years ago, noted that this growth is attained by offering innovative products and services, as well as being aware of what customers need.

“Latch Key Kids is something we did for our customers as an advantage to them to let them know that their kids are home safe and sound each day,” he said.

Although response to Latch Key Kids has been positive, the number of accounts signed on were not available at press time. Currie said the company would continue to search for ideas that mirror customer demand.

“We will go in and offer our customer what we believe is the right degree of protection,” he said. “I think it’s a good way to run the business.”