De Fina joins Hikvision USA

Frank De Fina will lead sales effort for fast-growing camera company
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Monday, May 18, 2015

CITY OF INDUSTRY, Calif.–Frank De Fina, who has worked with video surveillance companies such as Panasonic, Samsung and Sightlogix, has joined Hikvision USA, one of the fastest growing video surveillance companies, Hikvision announced today.

As senior director, strategic sales, a newly created position, De Fina will expand sales growth particularly in the systems integration business in North America, the company said.

De Fina told Security Systems News he is impressed by Hikvision’s products and potential to “easily earn some of the great systems integration business that’s available in North America.”

He called Hikvision’s cameras “top tier products at a very good value,” and noted that when a project requires hundreds of cameras “a slight price differential is a big advantage.”

An important trend in the security industry is “a strong move away from centralization to regionalization,” De Fina said. Regional integrators who have long-term relationships with local customers have the advantage, he said, and manufacturers should structure their sales efforts to work with those regional integrators.

De Fina comes to Hikvision from smart thermal camera provider SightLogix, where he was EVP of sales and marketing. Before SightLogix, he served as EVP of sales and marketing for Samsung Techwin America.

He spent 26 years at Panasonic Systems Solutions Company where he served as president and COO.

De Fina is a member of the executive board of the Security Industry Association and the International Biometrics Industry Association.