Emergence of IP a boon for IndigoVision

IndigoVision invests in operations as IP-based solutions take off
Wednesday, September 1, 2004

SOUTH PLAINVIEW, N.J. - IP video solutions company IndigoVision has relocated its U.S. office to a larger facility here as part of an overall corporate strategy to invest in business here and overseas as the IP market is poised to take off.

The New Jersey location, which the company moved into in August, marks the second move in one year for the U.K.-based business. Late last year, it moved the operations from Haverill, Mass., to Iselin, N.J. IndigoVision also recently opened locations in Germany and Italy.

“The United States is absolutely a key market for us,” explained Oliver Vellacott, chief executive officer of IndigoVision, noting that standards are often set here and then adopted elsewhere.

With that in mind, the company moved into a 2,000-square-foot facility that includes a demonstration and training area. The company has also added an in-house technical person to provide customer support from here instead of having to turn to the United Kingdon for that expertise.

Serving the U.S. market is not new for IndigoVision, which first opened for business here in 1999. But with the adoption of IP-based solutions increasing in the security market, the United States is expected to account for a fair share of business for the company.

“Our expectations in the United States this year are $5 million” in sales, said Dan McGinley, director of sales for U.S. operations for IndigoVision.

The reason, said McGinley, is that many large manufacturers do not offer IP-based solutions, prompting companies to turn to IndigoVision for those solutions.

Much of the company’s business is expected to come from product sales, which two years ago replaced a non-profitable license and royalty business model approach. Along with selling to systems integrators, IndigoVision will also consider working as an OEM manufacturer, if the right opportunity comes up, according to McGinley.