ESA launching Florida chapter

New chapter to focus on business development and lead generation for members
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Monday, April 9, 2012

IRVING, Texas—The Electronic Security Association, based here, is launching a state-chartered chapter in Florida.

ESA will take the ESA Leadership Summit to Orlando, Fla., in 2013 to help promote the new state chapter, the 33rd for the group. The summit will co-locate with the first convention of ESA of Florida.

The creation of ESA of Florida, which has recently been incorporated in that state, marks the first time an ESA state chapter has been started at the national level, the organization said. It makes sense because Florida is a very populous state that is home to hundreds of security companies, said ESA Treasurer David Koenig, who is leading a task force developing the new chapter.

“We’re already in almost all the other major states and Florida is important to a national organization,” Koenig told Security Systems News. “It’s going to be exciting for those members who are in Florida and it’s certainly exciting for us at national as well.”

To launch the chapter, ESA has created the ESA of Florida Development Task Force, of which Koenig is chairman. He said the task force is asking existing and prospective ESA members to join in developing the new chapter, helping to plan activities and identify leaders.

“We don’t want to create those things from a high level, we want to create it on the street level,” Koenig told SSN.

He said one reason he was chosen for the task force is that he has extensive experience working with the ESA chapter in his home state of Wisconsin. “Even though I’m a Wisconsin guy, I’m thrilled to be helping people get things going down there at the local level,” he said.

The ESA says it already has more than 60 regular members in Florida and Koenig said the new chapter will bring a variety of benefits for them and new members.

According to a March news release from ESA, the new chapter “will  focus on the top challenge of the electronic life safety and security industry in Florida—stimulating demand in the commercial, institutional, industrial, residential and governmental markets. A sustained program of media relations, online promotions and face-to-face networking events will generate inquiries for members and inform and educate prospective customers.”

Training through the National Training School (NTS) is another advantage, ESA said.

Koenig said ESA has offered NTS classes in the past, but he said training opportunities will increase when “we have an active charter that can help us understand what classes are most desirable in that state and in what parts of the state.”

Among other benefits, Koenig said, the new chapter will be an opportunity for ESA to let more Florida security companies know about the Security America Risk Retention Group.

“That’s an insurance company owned by the association and its shareholders—who must be ESA members—that provides general liability and errors and omissions insurance to an industry that really needs that specific kind of coverage and needs it at very reasonable rates,” Koenig said.

For more information on ESA membership and ESA of Florida leadership opportunities, contact Amy Kirk, ESA vice president of membership and chapter relations, at Amy.Kirk@ESAweb.org or 888-447-1689, Ext. 6815.