First Alert offers home invasion commercials to its dealers

Tuesday, January 1, 2008

MELVILLE, N.Y.—Following the gruesome incident in a Connecticut suburb this summer that left three family members dead, home invasion has been in the news (see related story, page 18). At its November First Alert Professionals Conference, Honeywell showed two new customizable commercials (a 30-second and 60-second) dealing with the issue of home invasion that dealers can use to promote their services.
Home invasion is “on the radar; it seems to happen more and more,” said Ralph Maniscalco, director of marketing communications for Honeywell Security and Custom Electronics. “It’s one of those issues [dealers] have to look at and understand what they can do to prevent or minimize the likelihood” of an incident, he said.
Maniscalco noted that the proliferation of security cameras at commercial establishments seems to have deterred criminals, but the downside is that these brazen criminals have now targeted residences.
The commercials are available at no cost to First Alert dealers. Dealers buy airtime on local or cable television stations and then add a tag with information about their company and contact information to the commercial.
Maniscalco said FAP has been producing customizable commercials for years and that there are a variety of commercials addressing different topics, available to dealers.