ICx attracts resellers

WASHINGTON--ICx Technologies, a venture-capital-backed corporation comprising business units developing security products used "from the fence out," announced March 21 the launch of a value added reseller program. After Sept. 11, 2001, Wexford Capital started buying an assortment of corporations with different technological specialties. ICx Technologies was incorporated in 2003 as one corporation with 14 business units. "The company has now decided to focus on our core strength: product development and manufacturing [and launch a VAR program]," said Lynn Welch, director of marketing for ICx's Digital Infrared Imaging business unit. The program, headed by Jeff Penny, vice president of surveillance, GSA and partner programs for ICx technologies, will include a "highly select group of nationwide resellers." Nirav Pandya, general manager of ICx Digital Infrared Imaging, noted that dealers who do not have GSA approval "can get access to GSA program through us." Jeff Penny said he'd have "20 dealers by the end of April and 40 by the end of the quarter. We expect to be up and running and have the network established by the end of the second quarter." Welch said ICx expects the VARs to provide ongoing service, warrantee work and keep customers happy because service is performed by local technicians. ICx has two divisions: one that focuses on detection using chemical, biological, radiological and explosive technologies; and a second that focuses on surveillance solutions and perimeter reconnaissance.