InGrid partners with cable companies
BERWYN, Pa.--Lou Stilp, CEO of InGrid, a self-installed wireless digital home security system, announced May 5 a partnership with Blue Ridge Communications, a cable company with about 183,000 subscribers located in Northeastern Pennsylvania.
InGridÃ¢â‚¬â„¢s products are sold through the security dealer channel, Internet Service Providers, and Ã¢â‚¬Å“online and weÃ¢â‚¬â„¢re talking to a retail guy behind the scenes too,Ã¢â‚¬Â Stilp said. (Search Ã¢â‚¬Å“InGrid fetedÃ¢â‚¬Â at www.securitysystemsnews.com for information about partnerships with security dealers.)
The Blue Ridge demographic is right for the InGrid product, Stilp said, because there are a lot of second homes in the area and many residents within Blue Ridge CommunicationsÃ¢â‚¬â„¢ service area commute to New York City for work. Ã¢â‚¬Å“They have a high density of high-speed data subscribers, and [Blue Ridge] is considered a leader in cable deployment services there,Ã¢â‚¬Â he explained.
Ã¢â‚¬Å“They are exactly the kind of partner we are seeking in the ISP space, someone who wants to launch a new service to subscribers and who has the means to do that,Ã¢â‚¬Â Stilp said.
Monitoring for the systems will be provided by Guardian Protection of Pittsburgh.
Stilp said InGrid does not do traditional advertising, but itÃ¢â‚¬â„¢s created customizable marketing materials for its partners.
Stilp expects to announce another partnership with a larger ISP in short order. In addition, heÃ¢â‚¬â„¢s working on launching complementary products in the near future, including a fire product that he hopes to launch in June called a siren detector. The siren detector sends an alert when it hears the siren from a home smoke detector.