ISC West turnout reaches beyond industry expectations

Saturday, May 1, 2004

LAS VEGAS - Security professionals who descended upon America’s playground for the 2004 International Security Conference & Exposition contributed to a 17 percent increase in attendees in comparison to last year’s show.

Reed Exhibitions, organizer of the annual event, reported that out of the 19,439 people who visited the show, 55 percent of attendees were dealers and 24 percent were end users. Last year, Reed accounted for 16,665 attendees.

Beth Blake, public relations director at Reed, remarked that the show’s audience landscape is changing.

“We’re still delivering a core audience of dealers,” said Beth Blake, public relations director at Reed, “but we’re also seeing a rise in the end-user audience, as well.”

End-user attendance increased 5 percent over 2003 numbers. Blake said the retail segment of the group increased 115 percent, while the hotel and hospitality sector rose 95 percent.

All told, 730 companies exhibited on 204,000 square feet at the Sands Convention Center, of which 282 were new to ISC.

Blake noted that the show ran unusually smooth.

“All in all it was a very successful show,” she said.

Reed’s next security-based show is ISC East, which has faced decreasing attendance numbers in previous years. This year the show, held in New York, will be open for two days and hours will be extended.