LOUD Security acquires company, will launch DIY division

Business booming with both commercial and resi
Wednesday, June 1, 2016

KENNESAW, Ga.—LOUD Security, based here, recently purchased 400 accounts from Saturn Security Systems of Newnan, Ga.

This is LOUD Security’s first major acquisition of the year, after purchasing 800 accounts from Nash Security back in December, and brings the company’s total number of accounts to approximately 9,000. 

“It is always exciting to have an opportunity to find such a cleanly run, customer care-focused business, and for them to select to partner with LOUD Security is a great reflection on the team and the customers that we have,” John Loud, company president told Security Systems News.

The 400 accounts are 70 percent residential and 30 commercial. “Saturn’s owner Josh Nickell had these very good-paying customers for a good number of years, so it was an incredibly clean subscriber base with a nice concentration of subscribers right here in the Atlanta marketplace, which is our exact footprint,” he said.

LOUD is also working with DMP to provide a residential security DIY option. “We are on the brink of finally launching our DIY division, and we are hopefully looking at July to go live,” said Loud.

“Since ISC West, we flew up to visit DMP, and we have been working intensely to get the back office all set up, so we are really excited to be able to offer this DIY platform through DMP.”

LOUD’s revenue and RMR, which was at $220,000 in December, are “up in the first quarter,” noted Loud.

LOUD has been particularly busy on the commercial side, recently completing work on the LakePoint sports complex in Emerson, Ga., a 1,400-acre large development project that LOUD has a 10-year security contract to secure.

“We are about to hand the building over to them, and we are doing all the low-voltage—fire, camera, access, burglary, everything—so our commercial division is just bursting at the seams,” said Loud. “It is a complete Honeywell building so Honeywell is flying in to do a big video piece on the building, which is at 180,000 square feet.”

On the residential side, new construction business “is still humming along quite well,” said Loud. “Some of our builders, when we go to a subdivision we are doing multiple homes on any given day for all the wiring infrastructure and everything, so that piece is going well.”

In terms of new acquisitions, Loud said that additional funding from Capital One has put the company in a good position to “seek out other acquisition opportunities moving forward.”