LOUD Security makes some noise with two acquisitions

John Loud talks with SSN about the company’s M&A strategy
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Thursday, December 12, 2019

KENNESAW, Ga.—LOUD Security Systems grew its account base to more 10,000 accounts with the recent acquisitions of RTA Security and Premier Security.

“We’re honored to continue the service-oriented values of each of these exceptional companies,” LOUD Security Systems President, John Loud, said in the announcement, noting that both companies share the same family-owned values as LOUD. “Another factor that made each of these deals so appealing is that the location of their customer base aligns really well with our current subscriber base throughout the Greater Atlanta area.”

Owned by Reb and Carol Boggs, RTA Security is based in Newnan, Ga. with about 400 accounts.

“We are a mom and pop company, and these are more than just customers, they are our friends, family and local community members,” Reb Boggs said. “We wanted to select the right company that would show the same care to our family of loyal customers that we had worked so hard to build.”
 
Premier Security, founded in 1992 and based in Oxford, Ga., brings more than 830 new accounts into the LOUD family.

“LOUD was an easy choice to do business with,” Premier Owner Steve Ellison said.  “Our slogan is ‘Committed to Excellence,’ and we have always strived to back that up. We found that LOUD Security is the exact company with the same level of service, the same pricing and the same commitment to its customers.”
    
Loud told Security Systems News that the acquisition landscape has changed significantly over the last six months.

“I forecast 2020 to be quite robust with opportunities,” he said. “We are currently examining 8 additional strategic partnerships in Georgia. With our key funding partner Capital One Bank, we have the financial capacity to make some great matches.”

Regarding acquisitions, although the company has been relatively quiet the past few years, it is only because its organic grown “has been remarkable as we have seized opportunities in this thriving strong economy,” Loud explained.

One challenge for 2020, he noted, is workforce development — finding and retaining qualified candidates.

“Some companies are realizing with the cellular equipment conversions on the horizon, this expense associated with scheduling and manpower requirements, they have a huge challenge ahead,” he said.

LOUD staffs more than 50 employees and has been providing intrusion and fire alarm, access control, video surveillance and automation services to residential and commercial customers since 1995.