Monitronics hits the small screen

Thursday, December 7, 2006

DALLAS--Monitronics, a nationwide residential alarm and monitoring company based here, has produced a TV commercial for use by its authorized dealers. They will be able to add their brand and use the spots for advertising purposes in their local markets.
The commercial, which was just made available a week ago, has not been utilized by any dealers yet, according to Tim Sharp, marketing director of Monitronics. "They have to get the commercial and customize it, buy air time," he said. "We did an initial survey of our dealers, and this is just part of an ongoing cooperative marketing program we have with them." He said other materials include customized post cards and brochures.
"It's a very high quality, professional TV commercial that's certainly going to help them with their image. It's a perk to being a Monitronics dealer," said Sharp.
In the commercial, an intruder breaks into the home of a young woman. An alarm is triggered, and the voice of a Monitronics operator is heard through the SmartVoice alarm system, causing the intruder to run. There is a 30-second version and 60-second version. Monitronics dealers will be charged $200 to customize the ads.
Monitronics monitors more than 500,000 accounts and provides monitoring and customer service across the United States.